2011 Awards Winners
Here are the winners of the Promax UK 2011 awards:
Best Drama Promo (Originated) – sponsored by the BBC
Gold: Red Bee Media Luther – BBC One
Silver: Sky Creative/BSkyB – Sky 1 – Mad Dogs Launch
Bronze: Sky Creative/BSkyB – Sky Living – Bedlam
Best Drama Promo (Clip-Based) – sponsored by Rain Post Production
Gold: Sky Creative / BSkyBSky Atlantic – Boardwalk Empire
Silver:ITV – Kidnap and Ransom
Bronze:Red Bee Media – Torchwood Miracle Day – BBC One
Best Entertainment Promo (Originated) – sponsored by UKTV
Gold: Fox Michael – Jackson and Bubbles – The Untold Story
Silver:4creative / Channel 4 – Street Summer
Bronze:Platform Post Production – Stephen Fry’s 100 Greatest Gadgets
Best Entertainment Promo (Clip-Based)
Gold: RKCR / Y&R Big Moments
Silver:Comedy Central – Scrubs Season 9
Bronze: Red Bee Media – Precision Engineered Comedy – BBC Two
Best Factual / News and Current Affairs Promo (Originated)
Gold: 4creative / Channel 4Katie: My Beautiful Friends
Silver:4creative / Channel 4 – One Born Every Minute S2
Bronze:Discovery Networks Europe – The James Cracknell Trilogy
Best Factual / News and Current Affairs Promo (Clip-Based)
Gold: Red Bee Media The Apprentice – BBC One
Silver:Discovery Networks Europe – Deadliest Catch
Bronze:4creative / More 4 – True Stories: Cat Fish
Best Film Promo – sponsored by Non Stop Music
Gold: Film1 On Air Get Your Freak On
Silver:Flux – Turner Classic Movies – Film Strip
Bronze:4creative / Film 4 – Action Season
Best Sports Promo (Originated)
Gold: Channel One Russia Football. Russia – Ireland.
Silver:ESPN – ESPN Football Season Launch Promo 2011
Bronze:Brothers and Sisters – This is Football
Best Sports Promo (Clip-Based)
Gold: Red Bee Media US Masters Golf
Silver:Sky Sports, BSkyB – Thank you for the days
Bronze:Eurosport – WTA Toronto
Best Children’s Promo (Originated)
Gold: Red Bee Media Horrible Histories
Silver:Walt Disney Company – Phineas and Ferb
Bronze:Nickelodeon UK – Friendship Month
Best Children’s Promo (Clip-Based)
Gold: Nickelodeon UKSpongebob Apprentice
Silver:Turner Broadcasting – ScoobyWeek SUmmer 2011
Bronze:Red Bee Media – Cbeebies Bedtime Hour
Best Leisure & Lifestyle Promo
Gold: Discovery Networks Europe Ghost Lab
Silver:4creative / Channel 4 – Mary Portas
Bronze:Sky Creative/BSkyB – Sky Living – Katie
Best Season or Stunt
Gold: Fox 9/11 Week
Silver:Red Bee Media – Everyones Home for Christmas – BBC One
Bronze:A+E Networks UK – A Fatal Feast
Best Use Of Design – sponsored by Red Bee Media
Gold: Sky Creative/BSkyBSky Arts – Southbank Sky Arts Awards
Silver:Fox – The Wire
Bronze:Sky Creative/BSkyB – Sky Movies – Neverland
Best Graphic Design or Animation Promo
Gold: 4creative / Channel 4 Frankie Boyle’s Tramadol Nights
Silver:Fox – 9/11 Week – Paper
Bronze:Discovery Networks Europe – Megaquake
Best Use of Script or Copy – sponsored by Fox
Gold: Fox – Arrested Development
Silver:4creative / Film 4 – Action Season
Bronze:MTV UK – H is for Heidi
Best Use of Sound Design – sponsored by Spark + Rumble
Gold: TNT Broadcasting Network SW (pam-pam-pam)
Silver:Fox – 9/11 Week – Paper
Bronze:ZAO TV Daryal – Kung fu saloon
Best Use of Music – sponsored by Universal Music
GoldL A+E Networks UK – Snapped
Silver:Discovery Networks Europe -Tyrannosaurus Sex
Bronze:Film1 On Air – Bloody Sunday
Best Use of Editing – sponsored by EMI Production Music
Gold: Film1 On Air – Get Your Freak On
Silver:Discovery Networks Europe – The James Cracknell Trilogy
Bronze:Film1 On Air – The Book of Eli
Best Use of Direction
Gold: Red Bee Media – Horrible Histories – CBBC
Silver:4creative / Channel 4 – Street Summer
Bronze:4creative / Channel 4 – Famous and Fearless
Best Use of Humour – sponsored by Turner Broadcasting
Gold: Fox – Michael Jackson and Bubbles – The Untold Story
Silver:4creative / Channel 4 – British Comedy Awards – Lawyer
Bronze:4creative / Channel 4 – Sirens – Beat Box
Best Radio Promo
Gold: BBC Radio – Cross Trails
Silver:4creative / Channel 4 – Sirens
Bronze:BBC – St Carwyns
Something for Nothing – sponsored by Five
Gold: Discovery Networks – Europe Megaquake
Silver:Universal Networks International – Law & Order: Special Victims Unit, Season 13
Bronze:Travel Channel International – A Single Step
Best Newcomer – sponsored by Repertoire Music
Gold: Phil Ashley – Channel 5 Broadcasting
Silver:Channel 5 Broadcasting – Lucy Badger
Bronze:Comedy Central – Steve Seller
Best Print
Gold: 4creative / Channel 4 – Seven Dwarves
Silver:ITV – Injustice
Bronze:4creative / Channel 4 – The Killing
Press / Public Relations campaign
Gold: 4creative / Channel 4 – Seven Dwarves
Silver:Fox – True Blood
Bronze:Fox – Defenders
Best Campaign – sponsored by Channel 4
Gold: Red Bee Media – Wallace and Gromit World of Invention – BBC One
Silver:4creative / Channel 4 – Seven Dwarves
Bronze:4creative / Channel 4 – Twist
Best Launch
Gold: MTV UK – Teen Dad
Silver:4creative / Channel 4 – Jamie’s Dream School
Bronze:4creative / Channel 4 – Famous and Fearless
Best Sponsorship
Gold: Turner Media Innovations – Lego Star Wars: the Clone Wars
Silver:Nickelodeon UK – Lego City
Bronze:Fox – Mini Cab / Coffee Shop / People’s Sound
Best Ident or Branding Device
Gold: 4creative / Channel 4 – Usain Bolt Ident
Silver:Sky Creative/BSkyB – Sky Movies – Transformers 2
Bronze:Sky Creative/BSkyB – Sky Movies HD Ident
Best Channel Branding Package - sponsored by addiction
Gold: Discovery Networks Europe – Discovery Channel Refresh
Silver:VIMN MTV World Design Studio Milan – MTV International Brand Refresh 2011
Bronze:Double G Studios – T4 Idents Comp.Mov
Best Foreign Language
Gold: Viasat Broadcasting UK – Final Leap
Silver:ZAO TV Daryal – Kung fu saloon
Bronze:BDA / Canal+ – The Event
Best Long Form or Marketing Tape
Gold: Nickelodeon UK I Heart Art – Umbrellas
Silver:4creative / Channel 4 – Famous and Fearless
Bronze:Sky Creative/BSkyB – Sky 1 – Got To Dance 2
Best On Air Campaign – TV Promotion
TV 2 Denmark Sep 11th – The Day That Changed The World
Silver:Fox – Michael Jackson & Bubbles – The Untold Story
Bronze:RKCR / Y&R – A Day in the Life
Best On Air Campaign – Channel Promotion
Gold: Nickelodeon UK – I Heart Art
Silver:Comedy Central – Jim Jefferies on…
Bronze:Sky Sports, BSkyB – Sky Sports 20 years – Faces
Most Effective TV Promo Campaign
Gold: Red Bee Media – Horrible Histories
Silver:ITV – The OnlyWay is Essex
Bronze:Red Bee Media – Dynamo; Magician Impossible – Watch
Best On Air Media Planning
Gold: 4creative / Channel 4 – Hollyoaks
Silver:Channel 5 Broadcasting – The Walking Dead
Bronze:Discovery Networks Europe – The James Cracknell Trilogy
Best Direct Response Promo
Gold: Fox – The Walking Dead
Silver:Box TV – 4Music and Tuborg Liquid Sountrack Recruit
Bronze:Sky Creative/BSkyB – BSkyB – Sky Rainforest Rescue
Best Promotion for a Website or Interactive Service
Gold: TV 2 Denmarktv2.dk – we never sleep
Silver:Fox – National Geographic App
Bronze:Sky Creative/BSkyB – Sky News for iPad – imagine
Best Use of Digital Media – sponsored by BskyB
Gold: 4creative / Channel 4 – StreetTag
Silver:Red Bee Media – Primeval – Watch
Bronze:4creative / Channel 4 – Twist
Best Game or App – sponsored by ITV
Gold: Red Bee MediaThe Walking Dead – FX International
Silver:A+E Networks UK/Brothers and Sisters. – Londinium App
Bronze:4creative / Channel 4 – StreetTag
Channel of the Year – sponsored by Deep East Music
Gold: Discovery Networks Europe – Discovery Channel
Promax UK 2011 Student Awards – sponsored by Discovery Networks
Bence Bilekov
Leona Lee
