GOLD - 4creative | Hollyoaks: One Killer Week
SILVER - ITV | Cold Feet
BRONZE - REN TV | The Americans
/ 2016 Winners
PromaxBDA UK creative and marketing excellence awards 2016. Congratulations to all 2016 winners!
1. Best Drama Promo (Originated)
2. Best Drama Promo (Clip-Based)
GOLD - ITV | Doctor Thorne
SILVER - ITV | Brief Encounters
BRONZE - ITV | The Level
3. Best Entertainment Promo (Originated)
GOLD - Sunshine | BBC Three ‘Educate’ Originated Entertainment Promo
SILVER - ITV | I’m A Celebrity 2015
BRONZE - ITV | Celebrity Juice Live
4. Best Entertainment Promo (Clip-Based)
GOLD - Comedy Central UK | South Park 20th
SILVER - Comedy Central UK | Malcolm in the Middle
BRONZE - ITV | Family Guy | Spice Girls
5. Best Reality Promo (Originated)
GOLD - 4creative | The Jump
SILVER - ITV | Love Island
BRONZE - Channel 5 | Big Brother 2016
6. Best Reality Promo (Clip-Based)
GOLD - ITV UK Creative | Ex On The Beach S5 - Sex
SILVER - ITV | The Only Way is Essex
BRONZE - Discovery Creative London | Paranormal Mondays - Investigation Discovery
7. Best Factual Promo (Originated)
GOLD - NBCUniversal International Networks - UK & EMEA |13th Street: Killer Women
SILVER -Channel 5 | Ben Fogle New Lives in the Wild
BRONZE - BBC Creative | 13th Street: Mafia Women
8. Best Factual Promo (Clip-Based)
GOLD - Discovery Creative London | Mighty Ships - Quest
SILVER - ITV | Paul O’Grady - For the Love of Dogs
BRONZE - 4creative | Muslim Drag Queens
9. Best Sports Promo (Originated)
GOLD - 4creative | Paralympics - Yes I Can
SILVER - 4creative | AP McCoy
BRONZE - BBC Creative | Wimbledon 2016
10. Best Sports Promo (Clip-Based)
GOLD - MTG Creative | TV3 Sport Thunderclap
SILVER - BT Creative |This Is Our Playground
BRONZE - Channel 5 | Cricket Highlights
11. Best Children's Promo (Originated)
GOLD - The Walt Disney Company | The Lion Guard Auditions
SILVER - RKCR/Y&R + BBC | CBBC Pure Imagination
BRONZE - The Walt Disney Company | Big Adventure Wednesdays
12. Best Children's Promo (Clip-Based)
GOLD - The Walt Disney Company | Full Force Xmas
SILVER - Nickelodeon UK | Harvey Beaks New Episodes
BRONZE - Nickelodeon UK | Sanjay & Craig New Episodes
13. Best Film Promo
GOLD -NBCUniversal Int Networks - UK & EMEA | Studio Universal: Steven Segal
SILVER - Comedy Central UK | Layer Cake
BRONZE - Liberty Global | Virgin Media The Ride of Your Life
14. Best News and Current Affairs Promo
GOLD - 4creative | Dispatches: Are You Owed a Payrise
SILVER - ITV | EU Referendum
BRONZE - 4creative | My Son the Jehadi
15. Best Direct Response Promo
GOLD - BBC Creative | Bitesize
SILVER - MTV UK Creative | Pop Champs 2016
BRONZE - A+E Networks UK | CI Channel “Child rescue Alert”
16. Best Direct Response Promo Kids
GOLD - Turner Broadcasting | Cartoon Network Christmas Countdown
SILVER - Nickelodeon UK | SpongeBobs Christmas Wrap
BRONZE - Sony Pictures Television UK | Pop Roarsome Stunt
17. Best VOD Promotion
GOLD - Liberty Global | Virgin Media The Ride of Your Life
SILVER - RKCR / Y&R & BBC | BBC iPlayer Discover Amazing
BRONZE - BBC Creative | People Just Do Nothing - Skip
18. Best Foreign Language
GOLD - CJSC TV Daryal (Che Channel) | ID
SILVER - NBCUniversal Int Networks - UK & EMEA | 13th Street: Killer Women
BRONZE - NBCUniversal Int Networks - UK & EMEA | 13th Street: Mafia Women
19. Best Foreign Language Promo Clip Based
GOLD - Comedy TV | Nikita. That very Nikita.
SILVER - Liberty Global | MyPrime - Tarantino
BRONZE - CJSC TV Daryal (Che channel) | Terminator
20. Best Season or Stunt
GOLD - Comedy Central UK | South Park 20th
SILVER - BT Creative | BBC Store Video
BRONZE - Comedy Central UK | Christmas with Friends
21. Best Content or Long Form
GOLD - 4creative | Paralympics - Yes I Can
SILVER - 4creative | Paralympics - Yes I Can - Signed Version
BRONZE - Comedy Central UK | South Park 20th
22. Best Sponsorship Package
GOLD - Turner Broadcasting |Weetabuddies sponsors Breakfast Funnies on Cartoon Network
SILVER - Turner Broadcasting | What’s on TV sponsors Christmas on TCM
BRONZE - 4creative | McVities Premier Break
23. Best On-Air Channel Idents (In-House)
GOLD - MTV UK Creative | MTV Idents
SILVER - BBC Creative | BBC Two Idents
BRONZE - BT Creative | BT Sport Live Chatter and Brand Chants
24. Best On-Air Idents (Out-of-House)
GOLD - 4creative | Channel 4 Rebrand
SILVER - Red Bee/BBC | BBC Three
BRONZE - MTV UK Creative | MTV Idents
25. Best Launch
GOLD - 4creative | Paralympics - Yes I Can
SILVER - RKCR/Y&R + BBC | Rio Olympics 2016, The Greatest Show on Earth
BRONZE - Comedy Central UK | South Park 20th
26. Best Print Based Ad or Poster
GOLD - 4creative | Paralympics
SILVER - MTV UK Creative | Geordie Shore Squeeze
BRONZE - Turner Broadcasting | RuPaul’s Drag Race: May Contain Nuts
27. Best Digital Out of Home
GOLD - ITV | The Brit Awards
SILVER - 4creative | Paralympics
BRONZE - 4creative | Eden
28. Best Digital On-Air Media Planning
GOLD - Channel 4 | Paralympic Games
SILVER - Discovery Creative London | Gold Rush
BRONZE - ITV | Love Island
29. Best Social Media Campaign
GOLD - 4creative | Paralympics
SILVER - 4creative | The Aliens
BRONZE - BT Creative | Goals Recreated
30. Best Social Video
GOLD - ITV | X Factor Dub Factor
SILVER - BBC Creative | Attenborough “Drop It Like It’s Hot”
BRONZE - The Walt Disney Company | The Lion Guard Auditions
31. Best Use of Digital Media
GOLD - Red Bee/Fox | Outcast Launch
SILVER - BBC Creative | BBC3 Shorts - DOG & WGTAV
BRONZE - Discovery Creative London | Sean Conway - Discovery Channel
32. Best Integrated Campaigns
GOLD - 4creative | Paralympics
SILVER - ITV | Family Guy
BRONZE - 4creative | Eden
33. Best Use of PR
GOLD - ITV | Family Guy
SILVER - 4creative | The Aliens
BRONZE - Channel 5 | Borderline
34. Best Writing
GOLD - Comedy Central UK | Layer Cake
SILVER - UKTV Creative | Drama Q1 Brand Trail
BRONZE - Comedy Central UK | Spiceworld
35. Best Use of Sound Design
GOLD - String and Tins | BBC3 - Shorts
SILVER - BBC Creative | Who Gives Them a Voice
BRONZE - NBCUniversal International Networks - UK & EMEA | SYFY UK: Star Trek 50 Song
36. Best Use of Music
GOLD - 4creative | Paralympics - Yes I Can
SILVER - Comedy Central UK | South Park 20th
BRONZE - 4creative | True Colour TV
37. Best Use of Graphic Design
GOLD - NBCUniversal International Networks - UK & EMEA | 13th Street: Killer Women
SILVER - NBCUniversal International Networks - UK & EMEA | SYFY20
BRONZE - Liberty Global | Virgin Media Comic Book Heroes
38. Best Use of Animation
GOLD - UKTV Creative | Dave - Christmas
SILVER - NBCUniversal International Networks - UK & EMEA | 13th Street: Mafia Women
BRONZE - RKCR/Y&R + BBC | Rio Olympics 2016, The Greatest Show on Earth
39. Best Use of Editing
GOLD - Liberty Global | Virgin Media Let’s Do It
SILVER - Liberty Global | Virgin Media Comic Book Heroes
BRONZE - Liberty Global | Virgin Media The Ride of Your Life
40. Best Use of Direction
GOLD - 4creative| Paralympics - Yes I Can
SILVER - 4creative | The Supervillans
BRONZE - ITV |Celebrity Juice Live
41. Best Use of Humour
GOLD - Comedy Central UK | South Park 20th
SILVER - MTG Creative | Look at that body!
BRONZE - 4creative | Underdog
42. Something for Nothing
GOLD - Comedy Central UK | Layer Cake
SILVER - A+E Networks UK | CI Channel “Crimes through the Decades”
BRONZE - UKTV Creative | Murder Made Me Famous
43. Best TV Channel Identity
GOLD - 4creative | Channel 4 Rebrand
SILVER - Nickelodeon UK | Nick@Nite
BRONZE - Channel 5 | Channel 5 Rebrand
44. Best Newcomer
GOLD - UKTV Creative | Aidan Hackett
SILVER - Comedy Central UK | Steve Elswood
BRONZE - BBC Worldwide | Roshni Thanki
45. General Channel Image Spot
GOLD - UKTV Creative |Really - Brand
SILVER - UKTV Creative | Alibi Q2 Brand Trail
BRONZE - 4creative | True Colour TV
46. Creative Channel of the Year
GOLD - 4creative / Channel 4 | Channel 4
SHORT FILM FESTIVAL WINNER
GOLD - Here Boy | Directed by Molly Manners and produced by Selena Cunningham
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