/ 2016 Winners

PromaxBDA UK creative and marketing excellence awards 2016. Congratulations to all 2016 winners!

1. Best Drama Promo (Originated)

GOLD - 4creative | Hollyoaks: One Killer Week

SILVER - ITV | Cold Feet

BRONZE - REN TV | The Americans

2. Best Drama Promo (Clip-Based)

GOLD - ITV | Doctor Thorne

SILVER - ITV | Brief Encounters

BRONZE - ITV | The Level

3. Best Entertainment Promo (Originated)

GOLD - Sunshine | BBC Three ‘Educate’ Originated Entertainment Promo

SILVER - ITV | I’m A Celebrity 2015

BRONZE - ITV | Celebrity Juice Live

4. Best Entertainment Promo (Clip-Based)

GOLD - Comedy Central UK | South Park 20th

SILVER - Comedy Central UK | Malcolm in the Middle

BRONZE - ITV | Family Guy | Spice Girls

5. Best Reality Promo (Originated)

GOLD - 4creative | The Jump

SILVER - ITV | Love Island

BRONZE - Channel 5 | Big Brother 2016

6. Best Reality Promo (Clip-Based)

GOLD - ITV UK Creative | Ex On The Beach S5 - Sex

SILVER - ITV | The Only Way is Essex

BRONZE - Discovery Creative London | Paranormal Mondays - Investigation Discovery

7. Best Factual Promo (Originated)

GOLD - NBCUniversal International Networks - UK & EMEA |13th Street: Killer Women

SILVER -Channel 5 | Ben Fogle New Lives in the Wild

BRONZE - BBC Creative | 13th Street: Mafia Women

8. Best Factual Promo (Clip-Based)

GOLD - Discovery Creative London | Mighty Ships - Quest

SILVER - ITV | Paul O’Grady - For the Love of Dogs

BRONZE - 4creative | Muslim Drag Queens

9. Best Sports Promo (Originated)

GOLD - 4creative | Paralympics - Yes I Can

SILVER - 4creative | AP McCoy

BRONZE - BBC Creative | Wimbledon 2016

10. Best Sports Promo (Clip-Based)

GOLD - MTG Creative | TV3 Sport Thunderclap

SILVER - BT Creative |This Is Our Playground

BRONZE - Channel 5 | Cricket Highlights

11. Best Children's Promo (Originated)

GOLD - The Walt Disney Company | The Lion Guard Auditions

SILVER - RKCR/Y&R + BBC | CBBC Pure Imagination

BRONZE - The Walt Disney Company | Big Adventure Wednesdays

12. Best Children's Promo (Clip-Based)

GOLD - The Walt Disney Company | Full Force Xmas

SILVER - Nickelodeon UK | Harvey Beaks New Episodes

BRONZE - Nickelodeon UK | Sanjay & Craig New Episodes

13. Best Film Promo

GOLD -NBCUniversal Int Networks - UK & EMEA | Studio Universal: Steven Segal

SILVER - Comedy Central UK | Layer Cake

BRONZE - Liberty Global | Virgin Media The Ride of Your Life

14. Best News and Current Affairs Promo

GOLD - 4creative | Dispatches: Are You Owed a Payrise

SILVER - ITV | EU Referendum

BRONZE - 4creative | My Son the Jehadi

15. Best Direct Response Promo

GOLD - BBC Creative | Bitesize

SILVER - MTV UK Creative | Pop Champs 2016

BRONZE - A+E Networks UK | CI Channel “Child rescue Alert”

16. Best Direct Response Promo Kids

GOLD - Turner Broadcasting | Cartoon Network Christmas Countdown

SILVER - Nickelodeon UK | SpongeBobs Christmas Wrap

BRONZE - Sony Pictures Television UK | Pop Roarsome Stunt

17. Best VOD Promotion

GOLD - Liberty Global | Virgin Media The Ride of Your Life

SILVER - RKCR / Y&R & BBC | BBC iPlayer Discover Amazing

BRONZE - BBC Creative | People Just Do Nothing - Skip

18. Best Foreign Language

GOLD - CJSC TV Daryal (Che Channel) | ID

SILVER - NBCUniversal Int Networks - UK & EMEA | 13th Street: Killer Women

BRONZE - NBCUniversal Int Networks - UK & EMEA | 13th Street: Mafia Women

19. Best Foreign Language Promo Clip Based

GOLD - Comedy TV | Nikita. That very Nikita.

SILVER - Liberty Global | MyPrime - Tarantino

BRONZE - CJSC TV Daryal (Che channel) | Terminator

20. Best Season or Stunt

GOLD - Comedy Central UK | South Park 20th

SILVER - BT Creative | BBC Store Video

BRONZE - Comedy Central UK | Christmas with Friends

21. Best Content or Long Form

GOLD - 4creative | Paralympics - Yes I Can

SILVER - 4creative | Paralympics - Yes I Can - Signed Version

BRONZE - Comedy Central UK | South Park 20th

22. Best Sponsorship Package

GOLD - Turner Broadcasting |Weetabuddies sponsors Breakfast Funnies on Cartoon Network

SILVER - Turner Broadcasting | What’s on TV sponsors Christmas on TCM

BRONZE - 4creative | McVities Premier Break

23. Best On-Air Channel Idents (In-House)

GOLD - MTV UK Creative | MTV Idents

SILVER - BBC Creative | BBC Two Idents

BRONZE - BT Creative | BT Sport Live Chatter and Brand Chants

24. Best On-Air Idents (Out-of-House)

GOLD - 4creative | Channel 4 Rebrand

SILVER - Red Bee/BBC | BBC Three

BRONZE - MTV UK Creative | MTV Idents

25. Best Launch

GOLD - 4creative | Paralympics - Yes I Can

SILVER - RKCR/Y&R + BBC | Rio Olympics 2016, The Greatest Show on Earth

BRONZE - Comedy Central UK | South Park 20th

26. Best Print Based Ad or Poster

GOLD - 4creative | Paralympics

SILVER - MTV UK Creative | Geordie Shore Squeeze

BRONZE - Turner Broadcasting | RuPaul’s Drag Race: May Contain Nuts

27. Best Digital Out of Home

GOLD - ITV | The Brit Awards

SILVER - 4creative | Paralympics

BRONZE - 4creative | Eden

28. Best Digital On-Air Media Planning

GOLD - Channel 4 | Paralympic Games

SILVER - Discovery Creative London | Gold Rush

BRONZE - ITV | Love Island

29. Best Social Media Campaign

GOLD - 4creative | Paralympics

SILVER - 4creative | The Aliens

BRONZE - BT Creative | Goals Recreated

30. Best Social Video

GOLD - ITV | X Factor Dub Factor

SILVER - BBC Creative | Attenborough “Drop It Like It’s Hot”

BRONZE - The Walt Disney Company | The Lion Guard Auditions

31. Best Use of Digital Media

GOLD - Red Bee/Fox | Outcast Launch

SILVER - BBC Creative | BBC3 Shorts - DOG & WGTAV

BRONZE - Discovery Creative London | Sean Conway - Discovery Channel

32. Best Integrated Campaigns

GOLD - 4creative | Paralympics

SILVER - ITV | Family Guy

BRONZE - 4creative | Eden

33. Best Use of PR

GOLD - ITV | Family Guy

SILVER - 4creative | The Aliens

BRONZE - Channel 5 | Borderline

34. Best Writing

GOLD - Comedy Central UK | Layer Cake

SILVER - UKTV Creative | Drama Q1 Brand Trail

BRONZE - Comedy Central UK | Spiceworld

35. Best Use of Sound Design

GOLD - String and Tins | BBC3 - Shorts

SILVER - BBC Creative | Who Gives Them a Voice

BRONZE - NBCUniversal International Networks - UK & EMEA | SYFY UK: Star Trek 50 Song

36. Best Use of Music

GOLD - 4creative | Paralympics - Yes I Can

SILVER - Comedy Central UK | South Park 20th

BRONZE - 4creative | True Colour TV

37. Best Use of Graphic Design

GOLD - NBCUniversal International Networks - UK & EMEA | 13th Street: Killer Women

SILVER - NBCUniversal International Networks - UK & EMEA | SYFY20

BRONZE - Liberty Global | Virgin Media Comic Book Heroes

38. Best Use of Animation

GOLD - UKTV Creative | Dave - Christmas

SILVER - NBCUniversal International Networks - UK & EMEA | 13th Street: Mafia Women

BRONZE - RKCR/Y&R + BBC | Rio Olympics 2016, The Greatest Show on Earth

39. Best Use of Editing

GOLD - Liberty Global | Virgin Media Let’s Do It

SILVER - Liberty Global | Virgin Media Comic Book Heroes

BRONZE - Liberty Global | Virgin Media The Ride of Your Life

40. Best Use of Direction

GOLD - 4creative| Paralympics - Yes I Can

SILVER - 4creative | The Supervillans

BRONZE - ITV |Celebrity Juice Live

41. Best Use of Humour

GOLD - Comedy Central UK | South Park 20th

SILVER - MTG Creative | Look at that body!

BRONZE - 4creative | Underdog

42. Something for Nothing

GOLD - Comedy Central UK | Layer Cake

SILVER - A+E Networks UK | CI Channel “Crimes through the Decades”

BRONZE - UKTV Creative | Murder Made Me Famous

43. Best TV Channel Identity

GOLD - 4creative | Channel 4 Rebrand

SILVER - Nickelodeon UK | Nick@Nite

BRONZE - Channel 5 | Channel 5 Rebrand

44. Best Newcomer

GOLD - UKTV Creative | Aidan Hackett

SILVER - Comedy Central UK | Steve Elswood

BRONZE - BBC Worldwide | Roshni Thanki

45. General Channel Image Spot

GOLD - UKTV Creative |Really - Brand

SILVER - UKTV Creative | Alibi Q2 Brand Trail

BRONZE - 4creative | True Colour TV

46. Creative Channel of the Year

GOLD - 4creative / Channel 4 | Channel 4

SHORT FILM FESTIVAL WINNER

GOLD - Here Boy | Directed by Molly Manners and produced by Selena Cunningham

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