Gold
Channel 5 | Blind Date - Poem
Silver
MTV | Music Makes Us Brand Spot
Bronze
Comedy Central | UK Fresh Prince
/ 2017 Winners
PromaxBDA UK creative and marketing excellence awards 2017. Congratulations to all winners!
/ BEST USE OF COPY
/ BEST USE OF SOUND DESIGN - Sponsored By Focus Music
Gold
Lucky Cat Post Production | Electric Dreams
Silver
ITV | Creative Coronation Street - Autumn 2017
Bronze
ITV Creative Liar ‘Two Sides. One Truth.’
/ Best USE OF MUSIC - Sponsored by Universal Production Music
Gold
Comedy Central UK | Fresh Prince
Silver
ITV Creative | Endeavour - Series Launch
Bronze
Y&R London | BBC Education - Every Element of Wonder
/ BEST USE OF GRAPHIC DESIGN
Gold
BBC Creative | Film Review
Silver
4creative | FilmFear
Bronze
NBCUniversal International Networks UK-EM | Mr Robot S2 Launch
/ BEST USE OF ANIMATION
Gold
4creative | The Great British Bake Off
Silver
NBCUniversal International Networks UK-EM | 70’s Season
Bronze
UKTV Creative | Gold Easter
/ BEST USE OF EDITING - sponsored by Envy
Gold
ITV Creative | Horse Racing - Launch
Silver
ITV Creative | Voice Kids - Launch
Bronze
Viceland | Needles and Pins: New Zealand Episodic
/ BEST USE OF DIRECTION
Gold
4creative | Humans
Silver
ITV Creative | Coronation Street - Autumn 2017
Bronze
BBC Creative | Radio 3: Jazz
/ BEST CHANNEL IDENTS (IN-HOUSE)
Gold
BBC Creative | BBC 4 Music Idents
Silver
4creative | Voices of 4
Bronze
Boomerang Shared Team | Boomerang Pets X 4
/ BEST CHANNEL IDENTS (OUT-OF-HOUSE)
Gold
4creative | We’re going on a Bear Hunt
Silver
The Walt Disney Company Disney | Junior Summer Idents 2017
Bronze
4creative | Pride Season
/ BEST TV CHANNEL IDENTITY
Gold
A+E Networks UK | History
Silver
Sky Creative | Agency Sky Sports Rebrand
Bronze
BBC Creative | BBC Sport Refresh
/ BEST CHANNEL BRAND SPOT OR CAMPAIGN
Gold
BBC Creative | Radio 4
Silver
Nickelodeon UK | Nicktoons Faces
Bronze
BBC Creative | Radio 3
/ BEST CHANNEL LAUNCH
Gold
Viceland | Right Now Launch Promo
Silver
A+E Networks UK | Blaze
Bronze
Sony Pictures Entertainment | Pop Max Launch Brandspot
/ BEST DRAMA - ORIGINATED
Gold
NBCUniversal International Networks UK-EM | Buffy - 20th Celebration
Silver
ITV Creative | Coronation Street - Autumn 2017
Bronze
4creative | Humans
/ BEST DRAMA - CLIP-BASED
Gold
ITV Creative | Liar ‘Two Sides. One Truth.’
Silver
Sky Creative Agency | Guerrilla First Look
Bronze
Sky Creative Agency | Tin Star Teaser
/ BEST ENTERTAINMENT – ORIGINATED
Gold
4creative The Great British Bake Off
Silver
ITV Creative | The Voice Launch - ‘Lift Off’
Bronze
ITV Creative | Britain’s Got Talent
/ BEST ENTERTAINMENT - CLIP-BASED
Gold
Comedy Central UK | Wipeout
Silver
Comedy Central UK | Fresh Prince
Bronze
ITV Creative | Voice Kids - Launch
/ BEST FACTUAL - ORIGINATED
Gold
Fox Networks Group UK | Air Crash Investigation
Silver
BBC Creative | Gay Britannia
Bronze
4creative | Fake News Week
/ BEST FACTUAL - CLIP-BASED
Gold
Discovery Creative London | Murder Comes To Town
Silver
BBC Creative | Inside The Christmas Factory
Bronze
Viceland | Vice News Tonight
/ BEST SPORTS – ORIGINATED
Gold
BT Creative | Frank Lampard’s Secret Handshakes
Silver
4creative | Woman’s Euros
Bronze
ITV Creative | Grand National
/ BEST SPORTS - CLIP-BASED
Gold
Sky Creative Agency | Premier League Chelsea Vs Liverpool Promo
Silver
BT Creative | Fight to Inspire
Bronze
BT Creative | It’s Playtime
/ BEST CHILDREN'S – ORIGINATED
Gold
Nickelodeon UK | Nick Jr Carol-oke
Silver
The Walt Disney Company | The Lodge Catch Up
Bronze
Turner Broadcasting | We Bare Bears
/ BEST CHILDREN'S CLIP-BASED
Gold
Cartoon Network | Mighty Magisword Magibeatz
Silver
Nickelodeon UK | Peppa Pig New Episodes
Bronze
Disney XD | Star Wars Rebels Recap
/ BEST LIFESTYLE OR MAGAZINE - ORIGINATED
Gold
4creative | Grand Designs
Silver
Scripps Networks International |Food Network: Paul Hollywood City Bakes 2
Bronze
ITV Daytime | This Morning - Wedding
/ BEST LIFESTYLE OR MAGAZINE – CLIP-BASED
Gold
4creative | Tattoo Fixers
Silver
Discovery Creative London | Hoarding
Bronze
Viceland | Needles and Pins: New Zealand Episode
/ BEST REALITY PROMOTION
Gold
MTV | Geordie Shore Series 14 - The Family is Getting Bigger
Silver
MTV | Geordie Shore Series 13 Launch - The Party Tour
Bronze
ITV Creative | Love Island - Series Launch 2017
/ BEST NEW TALENT OF THE YEAR
Gold
BBC Creative | Sarah Fox and Jules Middleton
Silver
ITV Creative | Best New Talent Of The Year - Jonathan Gentle
Bronze
Comedy Central UK | Josh Wright
/ FUNNIEST PROMO OF THE YEAR
Gold
BT Creative | Frank Lampard’s Secret Handshakes
Silver
BT Creative | BT Pub Sport Cup
Bronze
BT Creative | Maro Itoje Job Swap
/ SOMETHING FOR NOTHING
Gold
Comedy Central UK | General Election
Silver
Comedy Central UK | The Daily Show
Bronze
Viceland | Spliff in Space: Weed Week
/ BEST FILM PROMOTION
Gold
Comedy Central UK | Pulp Fiction Rom Com
Silver
Sky Creative Agency | NOW TV Con Air
Bronze
4creative | FilmFear
/ BEST SEASON, STUNT OR SPECIAL EVENT
Gold
NBCUniversal International Networks UK-EM | Buffy - 20th On Air Stunt
Silver
BBC Creative | Sorry Not Sorry
Bronze
Comedy Central UK | April Fools
/ BEST LONG FORM OR BRANDED CONTENT
Gold
BBC | CBeebies Everyone’s Welcome
Silver
Disney XD | Star Wars Rebels Recap
Bronze
BBC Creative | W1A
/ BEST VOD OR OTT SERVICE PROMOTION
Gold
Discovery Creative London | Eurosport Player
Silver
UKTV Creative | Dave UKTV Play
Bronze
UKTV Creative | UKTV Play Christmas
/ BEST DIRECT-RESPONSE PROMOTION
Gold
Viceland | Voicemails - Knife
Silver
4creative | E4 Election
Bronze
Cartoon Network | Buddy Network
/ BEST FOREIGN LANGUAGE PROMOTION
Gold
TNT4 | Matrix Reloaded
Silver
TNT4 No Country for Old Men
Bronze
TNT4 | Mortal Kombat
/ RADIO OR AUDIO ONLY PROGRAMME PROMOTION
Gold
BBC Creative | Line Of Duty
Silver
Channel 5 | Blind Date Radio Spot
Bronze
BBC Creative | Robot Wars
/ BEST PROGRAMME SIZZLE
Gold
BBC Worldwide | White Gold
Silver
FremantleMedia International | Apple Tree Yard International B2B Promo
Bronze
BBC Worldwide | Born to Kill
/ MOST EFFECTIVE USE OF MEDIA PLANNING
Gold
ITV Network Marketing | Love Island - Series Launch 2017
Silver
Discovery Communications | Mosquito
Bronze
MTV | Geordie Shore Series 15
/ BEST KEY ART
Gold
4creative | Spies
Silver
MTV | Ex On The Beach Series 6 - Some Relationships just won’t die
Bronze
BBC Worldwide | Sherlock ‘Rising Tide’
/ BEST DIGITAL OUT-OF-HOME
Gold
4creative | Humans
Silver
ITV Creative | Horse Racing - Grand National Streaming
Bronze
UKTV Creative | Quantico
/ BEST ON-AIR CAMPAIGN
Gold
Viceland | Voicemails
Silver
BBC & Karmarama | CBeebies: Everyone’s Welcome
Bronze
NBCUniversal International Networks UK-EM | Characters Uncovered
/ BEST USE OF VR, INTERACTIVE OR MOBILE - sponsored by Contagious
Gold
4creative | Humans BOT
Silver
BBC Creative | Line of Duty
Bronze
BBC Creative | Glasto Lineup
/ BEST SOCIAL OR DIGITAL CAMPAIGN
Gold
Channel 4, That Lot, OMD | Ackley Bridge Snapchat Stories Campaign
Silver
BBC Creative | One Deadly Weekend
Bronze
BBC Creative | The Missing
/ BEST 360 (INTEGRATED) CAMPAIGN - sponsored by NBCUniversal International Networks
Gold
BBC Creative | Sorry Not Sorry
Silver
4creative | Humans
Bronze
BBC Worldwide | Sherlock ‘It’s Not a Game Anymore’
/ BEST SPONSORSHIP PACKAGE
Gold
Turner Broadcasting | Weetabix Weetabuddies
Silver
The Walt Disney Company | LEGO Marvel Superheroes
Bronze
DBLG, Platform Post, Iris | Domino’s Sponsors The Voice
/ CREATIVE TEAM OF THE YEAR - sponsored by BMG Production Music
Gold
Channel 5 | 5Creative
/ LIFETIME ACHIEVEMENT AWARD
Gold
Tim Hughes
/ SHORT FILM FESTIVAL WINNER
Gold
Cathy MacDonald | Roger the Real Life Superhero
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