1. Best Drama Promo (Originated)

A single originated video-based promotion created to promote a drama, series or season.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

2. Best Drama Promo (Clip-Based)

A single clip-based promotion created to promote a drama, series or season.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

3. Best Entertainment Promo (Originated)

A single originated video-based promotion created to promote an entertainment programme, series or season, including comedy, competitions and general entertainment formats

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

4. Best Entertainment Promo (Clip-Based)

Any single clip-based promotion created to promote an entertainment programme, series or season, including comedy, competitions and general entertainment formats.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

5. Best Reality TV Promo (Originated)

Any single originated video-based promotion created to promote a reality or constructed-reality programme, series or season.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

6. Best Reality (Clip-Based)

Any single clip-based promotion created to promote a reality or constructed-reality programme, series or season.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

7. Best Factual Promo (Originated)

Any single originated video-based promotion created to promote a documentary or non-fiction programme, series or season (not constructed-reality – see category 5)

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

8. Best Factual (Clip-Based)

Any single clip-based promotion created to promote a documentary or non-fiction programme, series or season (not constructed-reality – see category 5)

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

9. Best Sports Promo (Originated)

Any single originated video-based promotion created for or a sports programme, event or season.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

10. Best Sports Promo (Clip-Based)

Any single clip-based promotion created for or a sports programme, event or season.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

11. Best Children’s Promo (Originated)

Any single originated video-based promotion produced for a children’s programme, series or season.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

12. Best Children’s Promo (Clip-Based)

Any single clip-based promotion produced for a children’s programme, series or season.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

13. Best Leisure & Lifestyle Promo

Any single video-based promotion (originated or clip-based) created to promote a leisure or lifestyle programme or series of programmes including daytime, makeover, how-to, cooking, travel, shopping, fashion programming, etc.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less

14. Best Film Promo

Any single video-based promotion (originated or clip-based) created for a film or season of films.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less

15. Best News and Current Affairs Promo

Any single video-based promotion (originated or clip-based) created for a news/information channel, news coverage, a news programme or current affairs programme or series of programmes.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

16. Best Direct Response Promo

Any single vide-based promotion that effectively solicits a direct response (not programme tune-in) through creative excellence and messaging.

SUBMISSION REQUIREMENTS: Video only. One item per entry. Each individual entry must be 90 seconds or less.

17. Best Promotion for an Online or VOD Service

Any single video-based promotion/call to action for a channel’s online or VOD service.

SUBMISSION REQUIREMENTS: Video only. One item per entry. Each individual entry must be 90 seconds or less.

18. Best Foreign Language

Any non-English language single video-based promotion. Translations/subtitles must be provided.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

19. Best Season or Stunt

A single or group of related video-based promotions that demonstrates creative excellence for a unique event, season or stunt.

SUBMISSION REQUIREMENTS: Minimum one, maximum three, related but different items per entry to be judged as a unified whole. Entries containing more than three pieces of material may be disqualified. Each individual video piece must be 90 seconds or less.

20. Best Content or Long Form

Any single video based long-form promotion or sales tape for a television channel, progamme, service or product.

SUBMISSION REQUIREMENTS: Minimum 90 seconds, maximum 3 minutes (submissions over 3 minutes will be judged on the first 3 minutes only)

21. Best Sponsorship Package

Any single or group of thematically-related on-air spot(s) that integrate a sponsor/consumer brand with a network, channel, programme or content brand.

SUBMISSION REQUIREMENTS: Minimum one, maximum three, related but different items per entry to be judged as a unified whole. Entries containing more than three pieces of material may be disqualified. Each individual video piece must be 90 seconds or less.

22. Best On-Air Ident Campaign (In-House)

Any graphic presentation, which brands a channel or its programmes, produced entirely in-house by the in-house staff team

SUBMISSION REQUIREMENTS: Video Only. Minimum two, maximum five, related videos. Each individual entry must be 30 seconds or less.

23. Best On-Air Ident Campaign (Out-of-House)

Any graphic presentation, which brands a channel or its programmes, produced by an outside agency for hire or other out-of-house source.

SUBMISSION REQUIREMENTS: Video Only. Minimum two, maximum five, related videos. Each individual entry must be 30 seconds or less.

24. Best Launch

Any innovative promotion produced to launch a service, channel, single programme, series or special event.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

25. Best Press or Outdoor

Any thematically-related group of key art/posters designed to promote a network, channel, station, content brand, cable or satellite provider, syndicator, studio, production company or entity.

SUBMISSION REQUIREMENTS: Minimum one, maximum three, related but different items per entry to be judged as a unified whole. Entries containing more than three pieces of material may be disqualified. Print material may be uploaded as a PDF.

26. Best On-Air Media Planning

Demonstrate how a campaign has been enhanced by strategic and effective on-air Media Planning (phasing, synergistic scheduling, junctions, continuity etc.)

SUBMISSION REQUIREMENTS: PDF campaign summary and any additional supporting video material video needs to be 90 seconds or less.

27. Best Use of Social Media

An innovative and effective use of social media that effectively supports the promotion and marketing of a programme or a network, channel, station or platform online or on-air.

SUBMISSION REQUIREMENTS: Video only. Entries to be submitted as a demonstration reel. Reels must not exceed three minutes.

28. Best Use of Digital

An innovative and effective use of digital media that effectively supports the promotion and marketing of a programme or a network, channel, station or platform online or on-air.

SUBMISSION REQUIREMENTS: Video only. Entries to be submitted as a demonstration reel. Reels must not exceed three minutes.

29. Best Script or Copy

Any single video-based promotion, presentation, interstitial etc. that demonstrates creative and effective copywriting.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less

30. Best Use of Sound Design

Any single video-based promotion that demonstrates creative and effective use of sound components including music, sound effects, voice talent, etc.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

31. Best Use of Music

Any single video-based promotion that demonstrates effective, innovative and creative use of music or composition.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

32. Best Use of Design

Any single video-based promotion that demonstrates excellence in the craft of design (can include minimal programme clips and/or origination)

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

33. Best Use of Editing

Any single video-based promotion that demonstrates creative and effective editing.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less

34. Best Use of Direction

Any single video-based promotion that demonstrates excellence in the craft of direction.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

35. Best Use of Humour

Any single video-based promotion that demonstrates an effective and innovative use of humour.

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less

36. Something for Nothing

Any single video-based promotion that demonstrates creative excellence and strong communication, where the idea exceeds the budget. (We don’t ask for a budget breakdown, but ask you respect the spirit of this award and keep it cheap and creative)

SUBMISSION REQUIREMENTS: One item per entry. Each individual video needs to be 90 seconds or less.

37. Best Channel Identity

A group of thematically-related video based elements representing best on-air branding design for a channel, platform or service. (i.e. bumpers, strap-lines, pack-shots, indent’s, billboards) to illustrate total on-air channel, network or platform package look and feel. The ideal entry is a compilation of the work: a visual demonstration of the branding in action with all elements.

SUBMISSION REQUIREMENTS: Video only. Entries to be submitted as a demonstration reel. Reels must not exceed three minutes.

38. Best Cross-Media Campaign for a Programme

The most creative marketing campaign for a programme using a combination of thematically-related elements in at least 3 different forms of media (TV/radio/print/web/experiential etc.).

SUBMISSION REQUIREMENTS: Minimum three, maximum five related elements - related but different items per entry to be judged as a unified whole. One element must be for on-air. No more than two pieces of material in any one medium. Entries containing more than five pieces of material may be disqualified. For any video materials, each video needs to be ninety 90 seconds or less. For any print material, each piece must be uploaded as a .pdf. For any web materials, submit URL of live website including any login information or video demonstrating/explaining the promotion. A demonstration reel is also accepted. Duration of the entry must be three minutes or less.

39. Best Cross-Media Campaign for a Channel

The most creative marketing campaign for a television channel or network.

SUBMISSION REQUIREMENTS: Minimum one, Maximum five, related but different items per entry to be judged as a unified whole. Entries containing more than five pieces of material may be disqualified. Each individual video piece must be 90 seconds or less. A demonstration reel of three minutes or less is also accepted.

40. Best Newcomer

A special award created to recognize the outstanding work of a creative individual with less than 24 months of professional experience specifically in promotion, marketing or design and also embodies the Promax spirit. This individual may be employed by a company or be independent.

SUBMISSION REQUIREMENTS: Minimum one, maximum five related video or PDF items. Entries should be accompanied by 100 words stating why the candidate deserves to win.

41. Channel of the Year

The single channel that in the opinion of the judges has demonstrated standout creative and marketing excellence in the last 12 months.

SUBMISSION REQUIREMENTS: Entries to be submitted as a demo reel of up to 3 minutes and can feature any promotional and marketing collateral and the story of why and how they’ve succeeded in the past year.