MD - Decipher
Nigel is Managing Director of Decipher the media strategy consultancy, and Chairman of the Decipher Group of companies, which includes iBurbia Studios, the interactive media research lab. Founded in 1998, Decipher works with large media companies in the UK and Europe to understand the commercial implications of new consumer technologies
Nigel is a marketer at heart, but with an intuitive sense of the potential of digital technologies. His particular focus is the evolution of commercial advertising models in media markets affected by the advent of new consumer technology.
Founded in 1998, Decipher has worked on interactive media and technology projects for a wide range of media clients. Since 2002 Decipher has pioneered research into the impact of convergent media, PVRs, VOD and connected devices on the TV advertising markets.
Previously Marketing Director of the Internet Division of NTL, he holds an MBA from Cornell University in the USA. He is widely published in trade and national press and has appeared on the Today Programme, BBC Business Breakfast, The Money Programme and Bloomberg TV commenting on digital issues. He is a regular speaker at conferences organised by the UK trade body for TV advertising, Thinkbox.
