2013 Award Winners

GENRE

01 Best Drama Promo (Originated)

4creative	Skins - Time Changes Everyone	Gold
Red Bee Media	The Wrong Mans - BBC Two	Silver
4creative	Black Mirror, series 2	Bronze

02 Best Drama Promo (Clip-Based)

Red Bee Media	In the Flesh - BBC 3	Gold
ITV	Broadchurch	Silver
Red Bee Media	Original British Drama - BBC One	Bronze

03 Best Entertainment Promo (Originated)

4creative	Derren Brown - The Apocalypse	Gold
4creative	Mating Season - Arthur	Silver
ITV	X Factor Our Star	Bronze

04 Best Entertainment Promo (Clip-Based)

BSkyB	BSkyB	Gold
ITV	X Factor Mash Up	Silver
ITV	The Brits 2013	Bronze

05 Best Reality TV Promo (Originated)

Red Bee Media	The Apprentice - BBC One	Gold
Monkey Kingdom / 4creative	Made In Chelsea - Are you Ready	Silver
MTV UK & Ireland	Geordie Shore - Series 4	Bronze

06 Best Reality (Clip-Based)

MTV UK & Ireland	Washington Heights - Series 1	Gold
MTV UK & Ireland	Geordie Shore - Series 6	Silver
ITV	The Big Reunion	Bronze

07 Best Factual Promo (Originated)

Red Bee Media	Sound of Cinema - BBC Four	Gold
Red Bee Media	David Attenborough’s Natural Curiosities - Eden	Silver
MTV UK & Ireland	Catfish - Series 2 - Image Campaign	Bronze

08 Best Factual (Clip-Based)

Red Bee Media	Africa - BBC One	Gold
Red Bee Media	Megatruckers - Dave	Silver
ITV	Happy Families	Bronze

09 Best Sports Promo (Originated)

BT Sport	BT Sport - Michael Owen	Gold
4creative	Street Race	Silver
BSkyB	England v India	Bronze

10 Best Sports Promo (Clip-Based)

BSkyB	Formula 1 New Season	Gold
Chello Zone	Extreme Sports Generic	Silver
Red Bee Media	Sports Personality of the Year: How much more can we take? - BBC Sport	Bronze

11 Best Children’s Promo (Originated)

Karmarama	Big Fun Time - CBeebies	Gold
Cartoon Network	Gumball Song	Silver
BSkyB	Yonderland News Teaser	Bronze

12 Best Children’s Promo (Clip-Based)

Nickelodeon UK	Robot and Monster Song	Gold
Red Bee Media	CBBC Comedy	Silver
Nickelodeon UK	Turtles - Take a Turtle home today	Bronze

13 Best Leisure & Lifestyle Promo

4creative	A Night In With Fanny	Gold
4creative	Jamie & Jimmy’s Food Fight Club	Silver
Discovery UK Creative	Wheeler Dealers	Bronze

14 Best Film Promo

BSkyB	Sky Movies 007	Gold
BSkyB	Sky Movies - Directors	Silver
Liberty Global Operations B.V.	Virgin Media - May Packs a Punch	Bronze

15 Best News and Current Affairs Promo

Discovery UK Creative	End Of The World Stunt	Gold
4creative	4 Does Ramadan	Silver
4creative	Channel 4 News - Guns In America	Bronze

SPECIALIST CATEGORIES

16 Best Graphic Design or Animation Promo

Red Bee Media	Sound of Cinema - BBC Four	Gold
Double G Studios	CCTV9 FLIP Promo	Silver
Red Bee Media	David Attenborough’s Natural Curiosities - Eden	Bronze

17 Best Direct Response Promo

RKCR/Y&R	BBC Children in Need 2012	Gold
MTV UK & Ireland	Geordie Shore TVC	Silver
ITV	Britain’s Got Talent / ITV Player	Bronze

18 Best Promotion for a Website or Service

CITV	CITV	Gold
Red Bee Media	iPlayer Radio	Silver
Red Bee Media	Alex Horne breaks the news podcast - Dave Website	Bronze

19 Best Foreign Language

TV 2 Denmark	25 years with TV 2	Gold
BBC Worldwide	Life and Death Season	Silver
TellyJuice	Villains	Bronze

20 Best Season or Stunt

4creative	Mating Season - Arthur	Gold
Discovery UK Creative	End Of The World Stunt	Silver
ITV	Summer of Soaps	Bronze

21 Best Long Form

Nickelodeon UK	Cardboard Box Adventures	Gold
ITV	X Factor Mash Up Extended	Silver
Ratchet Films & Ratchet Digital	ITV Our Lives	Bronze

22 Best Sponsorship

Turner Broadcasting	Lego Star Wars Sponsorship Credits	Gold
Turner Broadcasting	Universal Despicable Me Sponsorship Credits	Silver
Turner Broadcasting	Lego City Sponsorship Credits	Bronze

23 Best Ident

ITV	ITV3	Gold
BSkyB	Student Idents - Sky Arts	Silver
4creative	4seven - Supermarket	Bronze

24 Best Launch

ITV	X Factor - Our Star	Gold
4creative	Skins - Time Changes Everyone	Silver
Red Bee Media	David Attenborough’s Natural Curiosities - Eden	Bronze

25 Best Poster or Outdoor

ITV	Tour de France - Paris	Gold
4creative	Black Mirror, series 2	Silver
Fox International Channels UK	Bloody Tales of Europe	Bronze

26 Best On-Air Media Planning

Discovery UK Creative	TLC UK Launch	Gold
BBC	BBC Three’s Young Audience Exchange	Silver
5Creative	Neighbours: The Explosion	Bronze

27 Most Innovative Use Of Digital

4creative	Utopia Virals	Gold
Red Bee Media	Africa - BBC One	Silver
UKTV	Suits - You’re Hired	Bronze

CRAFT CATEGORIES

28 Best Script or Copy

Red Bee Media	There’s always more to see - BBC Two	Gold
Red Bee Media	Dave’s Breakfast Club does Lizard Lick Towing	Silver
MTV UK & Ireland	The Valleys - Series 2 - Apology Press Launch - Viral	Bronze

29 Best Use of Sound Design

ITV	X Factor Mash Up	Gold
BSkyB	Sky Movies 007	Silver
BT	Breathless	Bronze

30 Best Use of Music

ITV	X Factor Mash Up	Gold
Red Bee Media	The Apprentice - BBC One	Silver
Liberty Global Operations B.V.	Virgin Media - May Packs a Punch	Bronze

31 Best Use of Design

Red Bee Media	David Attenborough’s Natural Curiosities - Eden	Gold
BBC	Cultural Exchange	Silver
Red Bee Media	Sound of Cinema - BBC Four	Bronze

32 Best Use of Editing

Liberty Global Operations B.V.	Virgin Media - May Packs a Punch	Gold
BSkyB	Sky Movies 007	Silver
Liberty Global Operations B.V.	Virgin Media - This is How We Do It	Bronze

33 Best Use of Direction

4creative	Street Race	Gold
Red Bee Media	The Apprentice - BBC One	Silver
BSkyB	Super League - Bradley Wiggins	Bronze

34 Best Use of Humour

MTV UK & Ireland	The Valleys - Series 2 - Apology Press Launch	Gold
BT Sport	BT Sport - Michael Owen	Silver
Turner Broadcasting	Steven Seagal Season	Bronze

35 Something for Nothing

Discovery UK Creative	History’s Secrets	Gold
Discovery UK Creative	Deadly Women	Silver
Red Bee Media	Extras: Barry - Dave	Bronze

CAMPAIGNS

36 Best Channel Identity

ITV	ITV	Gold
ITV	CITV	Silver
NBCUniversal International Television	Universal Channel	Bronze

37 Best Cross-Media Campaign

ITV	Broadchurch	Gold
4creative	Educating Yorkshire	Silver
Red Bee Media	David Attenborough’s Natural Curiosities - Eden	Bronze

38 Best On-Air Campaign – Channel Promotion

The Walt Disney Company Ltd	Steve the Llama	Gold
BSkyB	Sky Movies 007	Silver
ITV	ITV: Where Life Lives	Bronze

39 Best On-Air Campaign - Programme Promotion

4creative	Mating Season	Gold
Red Bee Media	Dave Gorman - Modern Life is Goodish - Dave	Silver
BBC Cymru Wales	We Can Do This	Bronze

40 Best Newcomer

A+E Networks UK	Genevieve Simms	Gold
Red Bee Media	Ben Mahon	Silver
Fox International Channels	Jenna Russell	Bronze

41 Channel of the Year

Dave

Gold

42 Promax ENVY Charity Challenge

Sky Creative

Gold

43 People’s Choice

4Creative

Mating Season - Arthur

Gold

44 Promax Short Film Festival

Robert Grieves

Sausage

Gold