About us

G.E.M.A is the industry body of the marketing and creative community within British broadcast and entertainment providers.

Our role is to pioneer innovation, build communities, increase diversity, recognise excellence and inspire success in all our members.  

We are a not for profit organisation and reinvest the money we make into inspiring, supporting, motivating, connecting and celebrating our industry as well as driving positive change.

The G.E.M.A UK Board

...consists of key senior executives from within the broadcasting & streaming sector.

All work done for G.E.M.A is on a voluntary basis.

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The Advisory Council

...is drawn from across all of our members and partners and assist the board in making key decisions regarding the future of Promax UK.

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The Task Force

...are a group of talented creatives, designers, producers and marketeers who help generate ideas and content for use across all Promax UK events, and social.

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our story


Promax founded

Promax is established as a non-profit association for promotion and marketing professionals working in broadcast media.



The UK's first conference takes place in Glasgow. It is an immediate success and plans are made to make it an annual event

Person holding grape fruit



A second equally successful conference is held in Leeds. Plans are hatched to incorporate an awards ceremony

1994 - 2000

Royal Lancaster Hotel, London

The conference and awards ceremony begins in earnest.

2001 -2008

The Awards - Grovesnor House Hotel, London

The conference continues on at the Royal Lancaster Hotel but the awards switch to Grovesnor House Hotel, it's home for the next 8 years


The Conference - QEII & The Mermaid Theatre

The conference begins a new life at the QEII Conference Centre before moving to the Mermaid theatre in 2006.


A new beginning

The awards move to a familiar home and it's longest running, The Hilton Park Lane, a venue that it will occupy for 10 years. Meanwhile the conference moves to Vinopolis, Borough Market.


The Conference - Various

The conference rotates between various locations including Gloucester Millenium, the Royal Institution, the British Film Institute and it's final iteration in it's current state Here East


Training & Events

A shift in approach to training and industry eductaion with a series of courses launched aimed at all levels and a new annual event launched around International Women's Day.


Covid - Online Awards

With the pandemic came a shift in working and like other awards ceremony a shift online. 2 years of virtual awards ensued.


The Guildhall

The awards are re-launched with a new 'deconstructed awards' approach at a new home at the Guildhall.



A new location TBA!!!!