Sarah Tobias

Director of Marketing

Sarah manages all Promax UK communication.

/ Background

Senior Director Of Marketing - Paramount

Sarah is currently at Paramount where she works across a number of brands including Channel 5, Nickelodeon and Pluto and leading the picture publicity team. Prior to that, Sarah spent 10 years at ITV heading up drama, soaps and daytime marketing, with stints on entertainment marketing which included working across ITV2 and launching ITVBe. Whilst there she oversaw the launch of Broadchurch and every series of Downton Abbey as well as overseeing a 50th and a 60th Coronation Street anniversary campaign, and she helped to put an Airbnb on the cobbles. Sarah is passionate about all things female empowerment, from proper support for working mums to supporting the mental and physical health of women in the workplace.