Conference Registration opens

Welcome and Introduction

An Audience with Sir John Hegarty

This year’s conference opens with a ‘must see’ talk from one of the world’s most awarded and respected ad men – co-founder and Worldwide Creative Director of BBH
, Sir John Hegarty.

His groundbreaking work for Levi’s made launderettes sexy, he made ‘Vorsprung Durch Technik’ part of the English language and pioneered the use of music in commercials.

A legendary creative, Sir John is also an outspoken commentator on the state of our art. In this keynote session he’ll be discussing the UK advertising industry, taking us through what we’re doing right, where things have been going wrong and how we can take back creative control.

Keynote Speaker:
Sir John Hegarty, Co-Founder and Worldwide Creative Director, BBH

Producers:
Jackie Badham
Doug Murchie

Sponsored by A&E Networks

One Minute Briefs

Great ideas don’t have to take forever, and this session puts that to the test.

It’s quick fire creative as Nick Entwistle and James Clancy from the Bank of Creativity bring their Twitter challenge to life at PromaxBDA UK. Find out how one minute briefs can help unleash your creativity and change the way you think creatively. Always interesting, sometimes ingenious and occasionally ridiculous… The idea might be really good or really shit but at least you’ve only spent one minute on it!

You can take the One Minute Brief challenge with Nick and James – they’ll be there all day in the upstairs breakout space, so test your creative skills and see if their Twitter followers vote your creative to be the winner.

Speakers:
Nick Entwistle and James Clancy, Bank of Creativity

Producer:
Pauline Russell, BBC Worldwide

How British TV Conquered the World

Pop Idol dazzled them, Strictly spun them in circles, Come Dine With Me…errrr, wined and dined them – and that’s just the reality stuff.

From Downton Abbey to Top Gear, our tiny island has become a powerhouse for must see telly. We’ve blazed a
trail and set the tone. Well done everyone! But what is it about our distinctive quirkiness that’s helped make such a big splash abroad?

Take one panel of TV experts, a comedy quizmaster, add a bit of British eccentricity and a classic quiz show format. Then sit back and watch as they tussle over the facts and wrestle with the fiction, as we test our guests to see if they really do know their British telly.

Panel:
Duncan Gray, Commercial Director of Top Gear, BBC Worldwide
Steve November, Director of Drama, ITV
Tracy Forsyth, VP of Commissioning, BBC Worldwide
Shane Taylor, Actor

Host:

Jeff Leach, Actor and Comedian

Producers:
Michelle Grayburn, BBC Worldwide
Sarah Johnson, BBC Worldwide

Sponsored by NBC Universal International Television

Unlock Your Creative Genius – The Improv Way

Creative juices run dry..? Your nimble mind lost its mojo…? What you need is a bit of improv in your life.

Off script, off piste, off the top of your head - on the spot thinking is enough to put fear into the best of us, but armed with a few tricks of the improv trade you’ll be ready to face anything.

Forget everything you think you know about improv and find out how it can unlock your creativity and help you nail brainstorming and pitches.

Speakers:

Steve Roe and Max Dickens Hoopla Improv

Producers:
Gemma Baukham, BBC Worldwide
Gema Enseñat Sky Creative

Sponsored by Nickelodeon

Project Reem – The ITV Rebrand

This was no ordinary rebrand… this was a project of epic proportions. Find out how ITV took on the challenge of rebranding every aspect of their brand identity right down to the staff ID cards – on one day.

Reemah Sakaan and Phil Lind from ITV and the team from ENVY reveal how they set about re-positioning the brand
to ‘The heart of popular culture’ with collaborative creative thinking, innovative post production and getting viewers to do their own car stunts. You’ll get some juicy techy stuff with live ‘colour picking’ as the team make an ITV Ident right in front of your eyes – this session is a master class on how to engage consumers with your brand.

Speakers:
Reemah Sakaan, Director of Marketing & Media Planning, ITV Network
Phil Lind, ITV Creative Director
Marcus Dryden, Head of VFX, ENVY
Dave Ince, Head of Design, ENVY

Producer:
Olivia Heriot-Walker, ITV Creative

Sponsored by ITV

Lunch

Great (British) Creative

What is British Creative, and is it Great..?

We’re a tiny island that has offered so much creativity to the world – but are we still at the top of our game? Does being British influence our creative output, and what can the UK creative industry do to continue to make its mark globally?

In a specially shot film we ask these questions to an eclectic mix of the UK’s leading creative minds from the worlds
of film, photography, theatre, dance, architecture and beyond; from fashion designers Bruce Oldfield and Wayne Hemmingway, to composers Nitin Sawhney and Patrick Doyle, and from Choccywoccydoodah to The Tranny with a Fanny.

Then we take to the stage as Damian Barr, journalist and host of the Shoreditch House Literary Salon, chairs the debate, talking to cultural commentators Patrick Burgoyne of Creative Review and Boyd Hilton of Heat Magazine, and director and producer of An Idiot Abroad and The Moaning of Life Krishnendu Majumdar. Prepare to be challenged and inspired by creative minds and strong opinions.

Host:

Damian Barr, Writer and Journalist

Panel:
Patrick Burgoyne, Editor, Creative Review
Krishnendu Majumdar, TV Director and Exec Producer, You & Me Productions
Boyd Hilton, Editor, Heat Magazine
Pam Hogg, Fashion Director

Producers:
Pauline Russell, BBC Worldwide
Marko Domazet, BBC Worldwide

Sponsored by BBC

F*@k You - I Suck - We Can Make It Better

Feedback – it’s enemy number one for creatives – so how do you deal with it…?

Award winning Creative Director Jim De Zoete from Red Bee Media and comedian and former promo creative Jake Yapp take a look at the three emotional states creatives go through when faced with feedback. They’ll help you move on from “f*@k you”, changing the way you respond to negative feedback – it’s the holy grail of creative development.

Speakers:

Jim De Zoete, Creative Director, Red Bee Media
Jake Yapp, Comedian and Presenter

Producers:
Laurence Honderick, Red Bee Media
Simon K. Matthews, Red Bee Media

We Need To Talk About Alan

Monkey Tennis didn’t happen, but something even bigger did… Alan Partridge made it to the big screen and was one of the funniest films of 2013.

Brothers Rob and Neil Gibbons are the writing team behind Alpha Papa and Sky Atlantic HD’s ‘Mid Morning Matters’. Together they jumped through hoops, endured frantic on-set rewrites and battled with fan expectations to bring Alan to the multiplex.

In this session they’ll talk about their writing process and how they handled the pressure, we might even find out what’s next for Alan. For aspiring comedy writers everywhere, you’d have to be a mentalist to miss it.

Speakers:
Rob Gibbons and Neil Gibbons, Screenwriters

Host:
Danny Leigh, Film Critic, Journalist and Co-Presenter of Film 2013

Producers:
Zehra Faik, Sky Creative
Helen Barry

PUK @ Promax

Head to the conservatory for a night of booze, music and moves – The Funky Junkies bring day one of the conference to a close in style with a PUK bash definitely worth staying out for.