Nominations
Here are the final nominations:
| Best Drama Promo (Originated) - sponsored by the BBC | |
| 4creative / Channel 4 | Hollyoaks Fire |
| 4creative / Channel 4 | Misfits S2 |
| devilfish | FX Justified |
| Red Bee Media | Luther - BBC One |
| Sky Creative/BSkyB | Sky 1 - Mad Dogs Launch |
| Sky Creative/BSkyB | Sky Living - Bedlam |
| Best Drama Promo (Clip-Based) - sponsored by Rain Post Production | |
| Channel 5 Broadcasting | The Walking Dead |
| ITV | Kidnap and Ransom |
| ITV | Secret Diary of a Call Girl |
| Red Bee Media | Torchwood Miracle Day - BBC One |
| Sky Creative/BSkyB | Sky Atlantic - Boardwalk Empire |
| Sky Creative/BSkyB | Sky 1 - Mad Dogs |
| Best Entertainment Promo (Originated) - sponsored by UKTV | |
| 4creative / Channel 4 | Street Summer |
| 4creative / Channel 4 | 10 O’Clock Live |
| Fox | Michael Jackson and Bubbles - The Untold Story |
| Platform Post Production | Stephen Fry’s 100 Greatest Gadgets |
| Red Bee Media | Precision Engineered Comedy - Peter Capaldi - BBC Two |
| RKCR / Y&R | Strictly Come Dancing |
| Best Entertainment Promo (Clip-Based) | |
| 4creative / Channel 4 | Meet The Middletons |
| Comedy Central | Scrubs Season 9 |
| ITV | Red or Black |
| Red Bee Media | Precision Engineered Comedy - BBC Two |
| Red Bee Media | Gavin & Stacey - Save Smithy - Dave |
| RKCR / Y&R | Big Moments |
| Best Factual / News and Current Affairs Promo (Originated) | |
| 4creative / Channel 4 | Katie: My Beautiful Friends |
| 4creative / Channel 4 | One Born Every Minute S2 |
| Discovery Networks Europe | The James Cracknell Trilogy |
| Fox | 9/11 Week - Paper |
| Red Bee Media | Wonder Shared - BBC Knowledge |
| Red Bee Media | BBC Global News Extreme Worlds |
| Best Factual / News and Current Affairs Promo (Clip-Based) | |
| 4creative / More 4 | True Stories: Cat Fish |
| 4creative / Channel 4 | Seven Dwarves |
| 4creative / Channel 4 | Sri Lanka Killing Fields |
| Discovery Networks Europe | Deadliest Catch |
| Discovery Networks Europe | How It’s Made |
| Red Bee Media | The Apprentice - BBC One |
| Best Film Promo - sponsored by Non Stop Music | |
| 4creative / Film 4 | Action Season |
| 4creative / Film 4 | FrightFest Launch |
| Film1 On Air | Get Your Freak On |
| Film1 On Air | Bloody Sunday |
| Flux | Turner Classic Movies - Film Strip |
| ZAO TV Daryal | Kung fu saloon |
| Best Sports Promo (Originated) | |
| Brothers and Sisters | This is Football |
| Channel One Russia | Football. Russia - Ireland. Euro 2012 Qualifier |
| ESPN | ESPN Football Season Launch Promo 2011 |
| ESPN | ESPN Aviva Premiership Season Launch Promo 2011 |
| Red Bee Media | Six Nations - BBC Sport |
| S4C | Six Nations Campaign |
| Best Sports Promo (Clip-Based) | |
| Channel 5 Broadcasting | Cricket |
| ESPN | Super Wham Bam Apocalypse Saturday |
| Eurosport | WTA Toronto |
| Red Bee Media | US Masters Golf - BBC Sport |
| Sky Sports, BSkyB | Thank you for the days |
| Sky Sports, BSkyB | Horse of The Year Show |
| Best Children’s Promo (Originated) | |
| Cartoon Network | Amazing World of Gumball Launch Trailer |
| Nickelodeon UK | Friendship Month |
| Nickelodeon UK | Nick Jr’s Mother’s Day |
| Red Bee Media | Horrible Histories - CBBC |
| Red Bee Media | Sarah Jane Adventures - CBBC |
| Walt Disney Company | Phineas and Ferb |
| Best Children’s Promo (Clip-Based) | |
| Nickelodeon UK | Spongebob Apprentice |
| Red Bee Media | Bedtime Hour - Cbeebies |
| Red Bee Media | Rastamouse - Cbeebies |
| Red Bee Media | Trapped Ever After - CBBC |
| Turner Broadcasting | Scooby Week |
| Walt Disney Company | Kick Buttowski New Episodes |
| Best Leisure & Lifestyle Promo | |
| 4creative / Channel 4 | Mary Portas |
| 4creative / Channel 4 | Jamie’s Dream School |
| Discovery Networks Europe | Ghost Lab |
| Discovery Networks Europe | Wheeler Dealers |
| Sky Creative/BSkyB | Sky Living - Katie |
| Sky Creative/BSkyB | Sky Arts - Southbank Sky Arts Awards |
| Best Season or Stunt | |
| 4creative / Channel 4 | The Big Fish Fight |
| 4creative / Film 4 | Action Season |
| A+E Networks UK | A Fatal Feast |
| Fox | 9/11 Week - Paper |
| MTV UK | Tea Viva |
| Red Bee Media | Everyone’s Home for Christmas - BBC One |
| Best Use Of Design - sponsored by Red Bee Media | |
| Comedy Central | South Park |
| Discovery Networks Europe | Frontline Battle Machines |
| Eurosport | Home Sweet Home of Motorbikes |
| Fox | The Wire |
| Sky Creative/BSkyB | Sky Arts - Southbank Sky Arts Awards |
| Sky Creative/BSkyB | Sky Movies - Neverland |
| Best Graphic Design or Animation Promo | |
| 4creative / Channel 4 | Frankie Boyle’s Tramadol Nights |
| devilfish | BBC Radio 4 |
| Discovery Networks Europe | Megaquake |
| Fox | 9/11 Week - Paper |
| Russia Television and Radio | Glavradio |
| Sky Creative/BSkyB | Sky Arts - Southbank Sky Arts Awards |
| Best Use of Script or Copy - sponsored by Fox | |
| 4creative / Film 4 | Action Season |
| BDA | Discovery World Brand Spot |
| Channel 5 Broadcasting | 5 USA Relaunch |
| Fox | Arrested Development |
| MTV UK | H is for Heidi |
| Red Bee Media | Precision Engineered Comedy: Peter Capaldi - BBC Two |
| Best Use of Sound Design - sponsored by Spark + Rumble | |
| 4creative / Channel 4 | Street Summer |
| Channel 5 Broadcasting | Eddie Stobart |
| Fox | 9/11 Week - Paper |
| MTV UK | Teen Dad |
| TNT Broadcasting Network | SW (pam-pam-pam) |
| ZAO TV Daryal | Kung fu saloon |
| Best Use of Music - sponsored by Universal Music | |
| A+E Networks UK | Snapped |
| Discovery Networks Europe | Tyrannosaurus Sex |
| Film1 On Air | Bloody Sunday |
| Film1 On Air | Get Your Freak On |
| Sky Creative/BSkyB | Sky Atlantic - Originals |
| Sky Sports, BSkyB | Sky Sports - Thank you for the days |
| Best Use of Editing - sponsored by EMI Production Music | |
| Discovery Networks Europe | The James Cracknell Trilogy |
| Film1 On Air | Get Your Freak On |
| Film1 On Air | The Book of Eli |
| Red Bee Media | Exile Launch - BBC One |
| Red Bee Media | Luther - BBC One |
| ZAO TV Daryal | Kung fu saloon |
| Best Use of Direction | |
| 4creative / Channel 4 | Street Summer |
| 4creative / Channel 4 | Famous and Fearless |
| Brothers and Sisters | This is Football |
| Discovery Networks Europe | The James Cracknell Trilogy |
| ITV | Coronation Street 50th Anniversary |
| Red Bee Media | Horrible Histories - CBBC |
| Best Use of Humour - sponsored by Turner Broadcasting | |
| 4creative / Channel 4 | British Comedy Awards - Lawyer |
| 4creative / Channel 4 | Sirens - Beat Box |
| 4creative / Channel 4 | 10 O’Clock Live |
| 4creative / E4 | E4 Flashmob (Phoneshop) |
| Fox | Michael Jackson and Bubbles - The Untold Story |
| Red Bee Media | The Lovely Jubbly - Only Fools at 30 on Gold |
| Best Radio Promo | |
| 4creative / Channel 4 | Sirens |
| BBC | St Carwyns |
| BBC Radio Cross Trails | Peggy |
| BBC Scotland | BBC Radio Scotland at The Fringe: Leaflets |
| Red Bee Media / Fresh Air Production | UKTV - Dave’s One Night Stand |
| BBC Radio Cross Trails / Fresh Air Production | BBC One - Red Nose Day (Whoopee Cushions) |
| Something for Nothing - sponsored by Five | |
| Channel 5 Broadcasting | Ice Age |
| Discovery Networks Europe | Megaquake |
| ESPN | ESPN Aviva Premiership Season Launch Promo 2011 |
| Red Bee Media | The Rob Brydon Show - BBC Two |
| Travel Channel International | A Single Step |
| Universal Networks International | Law & Order: Special Victims Unit, Season 13 |
| Best Newcomer - sponsored by Repertoire Music | |
| 4creative | Kate Dunn |
| Channel 5 Broadcasting | Phil Ashley |
| Channel 5 Broadcasting | Lucy Badger |
| Comedy Central | Steve Seller |
| Fox | Oliver Holme |
| Red Bee Media | Adam Butcher |
| Best Print | |
| 4creative / Channel 4 | Seven Dwarves |
| 4creative / Channel 4 | The Killing |
| 4creative / Channel 4 | One Born Every Minute S2 |
| Comedy Central | Mike & Molly |
| Fox | Seconds from Disaster |
| ITV | Injustice |
| Press / Public Relations campaign | |
| 4creative / Channel 4 | Seven Dwarves |
| Fox | FX True Blood press pack |
| Fox | FX Defenders press pack |
| RKCR / Y&R | 2Day |
| Best Campaign - sponsored by Channel 4 | |
| 4creative / Channel 4 | Seven Dwarves |
| 4creative / Channel 4 | Twist |
| 4creative / Channel 4 | One Born Every Minute S2 |
| Discovery Networks Europe | Walking The Amazon |
| Red Bee Media | Wallace and Gromit World of Invention - BBC One |
| Red Bee Media | Primeval on Watch |
| Best Launch | |
| 4creative / Channel 4 | Jamie’s Dream School |
| 4creative / Channel 4 | Famous and Fearless |
| 4creative / Channel 4 | One Born Every Minute S2 |
| Fox | The Walking Dead - Inception |
| MTV UK | Teen Dad |
| Red Bee Media | Bringing Up Britain - BBC Three |
| Best Sponsorship | |
| A+E Networks UK | The Crime & Investigation Network Sponsors: The Kennedys |
| Chello Zone | No Fear |
| Discovery Networks Europe | Singapore Airlines |
| Fox | Mini Cab / Coffee Shop / People’s Sound |
| Nickelodeon UK | Lego City |
| Turner Media Innovations | Lego Star Wars: the Clone Wars |
| Best Ident or Branding Device | |
| 4creative / Channel 4 | Usain Bolt Ident |
| Chello Zone | CBS Channel Idents |
| ITV | Perspectives |
| Sky Creative/BSkyB | Sky Movies - Transformers 2 |
| Sky Creative/BSkyB | Sky Movies HD Ident |
| VIMN MTV World Design Studio Milan | MTV One Brand Refresh July 2011 |
| Best Channel Branding Package - sponsored by addiction | |
| 4creative / Channel 4 | Channel 4 Refresh 2010 |
| Discovery Networks Europe | Discovery Channel Refresh |
| Double G Studios | T4 Idents Comp |
| Red Bee Media | Megamax Channel Identity |
| Sky Creative/BSkyB | Sky Living - Brand Identity |
| VIMN MTV World Design Studio Milan | MTV International Brand Refresh 2011 |
| Best Foreign Language | |
| BDA / Canal+ | The Event |
| BDA | Dexter, 13th Street Universal |
| MTV UK | Geordie Shore Magaluf Madness |
| TV 2 Networks | Action Easter on Zulu |
| Viasat Broadcasting UK | Final Leap |
| ZAO TV Daryal | Kung fu saloon |
| Best Long Form or Marketing Tape | |
| 4creative / Channel 4 | Famous and Fearless |
| 4creative / Film 4 | Films For Life |
| Nickelodeon UK | ‘I Heart Art - Umbrellas’ |
| Sky Creative/BSkyB | Sky 1 - Got To Dance 2 |
| Turner Media Innovations | Ubisoft Rabbids |
| VIMN MTV World Design Studio Milan | MTV International Brand Refresh 2011 |
| Best On Air Campaign - TV Promotion | |
| 4creative / Channel 4 | British Comedy Awards |
| Comedy Central | The US Office - Ricky and Steven |
| Fox | Michael Jackson and Bubbles - The Untold Story |
| Fox | 9/11 Week |
| RKCR / Y&R | A Day in The Life |
| TV 2 Denmark | Sep 11th - The Day That Changed The World |
| Best On Air Campaign - Channel Promotion | |
| Comedy Central | Jim Jefferies on… |
| Nickelodeon UK | I Heart Art |
| Red Bee Media | Wonder Shared - BBC Knowledge |
| Red Bee Media | Everyone’s Home for Christmas - BBC One |
| RKCR / Y&R | 5 Part Campaign |
| Sky Sports, BSkyB | Sky Sports 20 years - Faces |
| Most Effective TV Promo Campaign | |
| 4creative / Channel 4 | Seven Dwarves |
| Fox | Michael Jackson and Bubbles - The Untold Story |
| ITV | The Only Way is Essex |
| Red Bee Media | Horrible Histories - CBBC |
| Red Bee Media | Dynamo; Magician Impossible - Watch |
| Red Bee Media | Media Literacy - BBC |
| Best On Air Media Planning | |
| 4creative / Channel 4 | Hollyoaks |
| 4creative / E4 | Beaver Falls |
| 4creative / Channel 4 | Seven Dwarves |
| Channel 5 Broadcasting | The Walking Dead |
| Discovery Networks Europe | The James Cracknell Trilogy |
| RKCR / Y&R | A Day in The Life |
| Best Direct Response Promo | |
| addiction worldwide | MTV Adidas |
| Box TV | 4Music and Tuborg Liquid Sountrack Recruit |
| Channel 5 Broadcasting | Send Us Your Music |
| Fox | The Walking Dead - Extra Content Campaign |
| Sky Creative/BSkyB | BSkyB - Sky Rainforest Rescue |
| Walt Disney Company | Colouring picture |
| Best Promotion for a Website or Interactive Service | |
| 4creative / Channel 4 | Jamie’s 30 Minute Meals |
| Fox | National Geographic App |
| Nickelodeon UK | Nick Jr.co.uk |
| Red Bee Media | Glastonbury: Live round at your house - BBC Iplayer |
| Sky Creative/BSkyB | Sky News for iPad - imagine |
| TV 2 Denmark | tv2.dk - we never sleep |
| Best Use of Digital Media - sponsored by BskyB | |
| 4creative / Channel 4 | StreetTag |
| 4creative / Channel 4 | Twist |
| 4creative / Channel 4 | Seven Dwarves |
| ITV | The Only Way Is Essex Interactive Video |
| Red Bee Media | Primeval - Watch |
| Sky Creative/BSkyB | Sky Arts - Southbank Sky Arts Awards |
| Best Game or App - sponsored by ITV | |
| 4creative / Channel 4 | StreetTag |
| A+E Networks UK / Brothers and Sisters. | Londinium App |
| ITV | ITV Rugby Ultimate Fan app |
| Red Bee Media | The Walking Dead - FX International |
| Red Bee Media | Primeval Series 5 - Watch |
| Sky Creative/BSkyB | Sky News Ipad App |
| Channel of the Year - sponsored by Deep East Music | |
| 4creative / Channel 4 | Channel 4 |
| A+E Networks UK | Crime & Investigation Network |
| Channel 5 Broadcasting | Channel 5 |
| Discovery Networks Europe | Discovery Channel |
| Sky Creative/BSkyB | Sky Atlantic |
| Sky Creative/BSkyB | Sky 1 - Channel of the Year |
