Day 2 (2011)
09:15 - The People’s Choice in Red Sqaure
Sponsored by: The BBC
For the people, by the people – this is what revolution is all about..! Time to overthrow the ruling judges and let the people speak… It’s the session where you get your say and elect the true winner of Promax with the coveted People’s Choice Award… Ah democracy in work – love it..!
Produced by: Chris Jones
10:30 - KEYNOTE - Liz Dolan in Red Square
Sponsored by: Sky Creative
In her stellar career Liz Dolan has worked in a number of marketing led companies. Most noticeably as C.M.O of Nike, she helped them double their turnover. Since entering the world of television, currently as EVP/CMO of Fox International she has observed in stark contrast, how few channel brands are marketing led. Helping her get to the bottom of why that is, and what we can do about it, is Charlie Mawer, Exec CD of Red Bee. With examples from both sides of the Atlantic, you’ll discover how a channels’ biggest hit can be “off-brand”, why it’s always sunny at the USA network, how marketing deserve a seat at the commissioning table & crucially how Promos can make a real impact to their brand every day.
Produced by: Mark Harrison from FOX
11:30 - COFFEE BREAK
12:00 - Campaign for a Funnier Future In Club Che
Why should all funny be in the hands of the few? We believe the wealth of the wit should be shared amongst the people. This year, be a part of a symposium featuring the finest theorists and revolutionaries from the world of comedy. Chaired by promo veteran and stand up Jake Yapp (6Music), the masterminds behind Miranda, Big Train, The Now Show and the internet sensation Misery Bear will share their policies for producing the perfect punchline. These manifestos for mirth will have the ruling classes trembling as the comedy revolution heads to Promax.
Both parties will present the case for their discipline using examples from the promo world and short form.
The parties will then come together for a group discussion about using comedy promos, reviewing this years humour category and ending in an audience Q&A.
Produced by: Kate Chedgey and Lucy Badger from Channel 5
12:00 - I Predict a Riot in Lenin Lounge
Bored, listless, disaffected - difficult to marshal and in a hundred different places at once… that’s not just the London rioters but your TV audience too!
But, if the riots taught us one thing, it’s not only that a Plasma TV is still a potent object of desire, but also the power of social media is now unrivalled, leaving the establishment struggling to catch-up.
Like the Music Industry before us, Broadcasters are in the middle of their own audience riot. Is it enough to stand back and watch like the Police – or should we all be on our Blackberry’s right now?
Join EMI and The Council for a lively roundtable session, as we ask what lessons can be learned from the launch of artists like Tinie Tempah and find out how to positively harness the emotional power of the connected mass.
Panel:
Kevin Hill – The Council
John Kearon – BrainJuicer
Emmy Lovell – EMI Music
Alex Eden-Smith – EMI Music
Produced by: Zara Warshal and Jo Gregory from EMI Production Music
13:00 - LUNCH
14:00 - Are Social Media sites the new broadcasters? in Club Che
Sponsored by: ITV
In a world where anyone can watch, listen or upload content whenever they want, is traditional broadcasting on the way out? Or is the social revolution presenting new opportunities for content owners to reach new audiences and monetise their content? A mass exodus to online viewing is unlikely but with the social hooks and connectivity offered by video sharing sites, those linear TV types will have to shake things up a bit. Join us to check the latest developments in this exciting new world of social media and to discuss the future with a panel of experts.
Panel:
Jody Smith - Multiplatform Commissioning Editor, Entertainment and Comedy, Channel 4
Andy Dobson - Creative Technology Manager at Sky
Paul Bennun - Creative Director at Somethin’ Else
Federico Gaggio - Executive Creative Director at Discovery UK
Produced by: Jonathan Brigden from Knifedge, Federico Gaggio from Discovery UK and Doug Murchie from Turner
14:00 - The Envy Challenge In Lenin Lounge
Sponsored by: ENVY
One will rise, two shall fall. Attendees are warned that this session is no holds barred and has the potential to get very ugly. Three teams go head to head on the same brief, to the same crunch timescale. Let’s get ready to rumble.
Hosted by Bruce Dunlop of BDA fame in his own inimitable Alan Sugar meets Fidel Castro style.
Produced by: Gregg Clark from FOX
15:00 - Don’t Mention The ‘C’ Word in Club Che
Sponsored by: Channel 5
Millions hear it everyday… They trust its judgment, follow its guidance, laugh at its irreverent humour! Yet still it’s the promotional tool that dare not speak its name…Continuity!
In this session we’ll take you back to the shirt-and-tie formality of its origins, right up to the bespoke idents, celebrity takeovers and ‘I’m watching it with you’ delivery of present day.
You’ll learn how Continuity connects with an audience, gives personality to your brand and why it’s the latest must have addition to your 360 campaign..!
Presented by Kate Hudson with contributions from Sky’s Stuart Murphy, BBC Three’s Zai Bennett, Five’s Jeff Ford and others - you’ll hear why Continuity really matters to your channel heads too…
Sponsored in part by: Music 4
Produced by: Chris Jones and Matt Legg from Sky Creative, Mark Ashby from Channel 4 and Gavin Inskip.
15:00 - Not Actual Game Play in Lenin Lounge
Sponsored by: Channel 4
Video games are the new blockbusters. Hardcore gamers demand intricate plots, character development, big name voice talent, and richly cinematic trailers. TV Promo veteran and Creative Director Ross Dyer hosts games industry experts Will Jeffery the MD of Maverick Media and Andrew Tomkins, EA’s Director of Advertising & Media. Their session is not to be missed and promises to be an explosive visual feast with stimulating discussion guaranteed to get your creative juices flowing and adrenalin pumping!
Produced by: Tom Cropper from FOX, Heidi Ellis from Channel 4 and Arabella Gilchrist from Malaria No More UK
16:00 - Tea
16:30 - Bug @ Promax in Red Square
Sponsored by: UKTV
It’s the BUG you know and love, but Promaxified.
Adam Buxton’s got shambolically charming down to a fine art. In this session he’ll share promos, music videos and animation he’s found on the internet with you, then either rip them to pieces or marvel at their brilliance. A straight up re-imaging of his popular stage show in which Adam lets loose on the YouTube community, and their hilariously random comments…
17:30 - Off to the Hilton Park Lane for THE 22nd PROMAX AWARDS 2011 starting at 19:00
