2012 Awards Nominations
Best Drama Promo (Originated)
| 4creative / Channel 4 | Hollyoaks - Black Wedding |
| 4creative / Channel 4 | Black Mirror |
| 4creative / Channel 4 | Top Boy |
| BSkyB | Sky Creative - Mad Dogs 2 - Sky 1 |
| ITV | Emmerdale - Cain Judgement |
| Red Bee Media | Sharon’s Back, EastEnders |
Best Drama Promo (Clip-Based) - sponsored by Warner/Chappell Production Music
| 5 Creative | CSI New York Season 8 Launch |
| BSkyB | Sky Creative - All For You - Sky Atlantic |
| ITV | Drama Lives on ITV |
| ITV | Mrs. Biggs |
| ITV | Downton Abbey on ITV3 |
| ITV | Drama 2012 Brand Spot |
Best Entertainment Promo (Originated)
| 4creative / Channel 4 | T4 Presenter Brand Spot |
| 4creative / Channel 4 | Derren Brown - The Experiments |
| ITV | Britain’s Got Talent |
| ITV | Top Dog Model |
| RKCR/Y&R | Voices |
| RKCR/Y&R | All Together Now |
Best Entertainment Promo (Clip-Based)
| Comedy Central | Record Scratch |
| ITV | The Only Way is Marbs |
| Red Bee Media | BBC Three Sweded highlights |
| RKCR/Y&R | Wonderful World |
| TNT Broadcasting Network | Cupids |
| TNT Broadcasting Network | The Ball (UEFA Euro Cup 2012) |
Best Factual Promo (Originated)
| 5 Creative | Meet Team BB |
| A+E Networks UK | Prime Crime at Ten |
| Discovery Networks Europe | Knowledge Season |
| Fox | Strippers |
| MTV UK | The Valleys |
| Red Bee Media | When I’m 65: (June Brown) |
Best Factual (Clip-Based)
| A+E Networks UK | Beyond Scared Straight |
| Discovery Networks Europe | Stephen Hawking’s Grand Design |
| Discovery Networks Europe | Adventure Season |
| Discovery Networks Europe | Bear Grylls: Born Survivor |
| ITV | Documentaries - Life Captured |
| RKCR/Y&R | Wonderful World |
Best News and Current Affairs Promo (Originated)
| BBC Scotland | Life in The Mortuary |
| BSkyB | Sky Creative - Correspondents - Sky News |
| ITV | Exposure - The Factory |
| Red Bee Media | When I’m 65: (June Brown) |
| RKCR/Y&R | Everything Is Politics |
| TV 2 | The Danish General Election 2011 |
Best News and Current Affairs Promo (Clip-Based)
| BSkyB | Sky Creative - Correspondents - Sky News |
| Discovery Networks Europe | Whale Wars |
| Red Bee Media | BBC Parliament |
| Red Bee Media | Panorama The Truth About Sports Products |
Best Film Promo - sponsored by Imagem Production Music
| 4creative / Film 4 | Films For Life |
| 4creative / Film 4 | Sci-Fi Season |
| 4creative / Film 4 | Grand Visions Season |
| 4creative / E4 | Snakes on a Plane |
| MTV UK | Viva Films - Oceans 11 |
Best Sports Promo (Originated)
| 4creative / Channel 4 | Meet the Superhumans |
| BDA | Chris Eubank Is Back |
| BSkyB | Sky Creative - At The Heart of F1 - Sky Sports |
| ESPN | The Usual |
| Red Bee Media | End To End Football |
| RKCR/Y&R | BBC London 2012 -Stadium UK |
Best Sports Promo (Clip-Based)
| 5 Creative | Worlds Strongest Man |
| 5 Creative | Being Liverpool Launch |
| BDA | Edge Sport |
| BSkyB | Sky Creative - Come On - Sky Sports |
| ESPN | Another Great Season… |
| ITV | It’s Good To Dream |
Best Children’s Promo (Originated)
| BBC | CBeebies - Justin’s House - series 1 launch |
| BDA | Cartoonito |
| Nickelodeon | SpongeBob SquarePants Top 100 episodes of all time |
| Red Bee Media | CBeebies, Talk to the Bear. Get Set Go. |
| The Walt Disney Company | Kickin It |
| Turner Broadcasting | Harry Hill’s TV Burp |
Best Children’s Promo (Clip-Based)
| Red Bee Media | Tracy Beaker Returns |
| Red Bee Media | CBBC Factual |
| The Walt Disney Company | Disney XD mornings |
| The Walt Disney Company | Jake and the Neverland Pirates |
| The Walt Disney Company | Handy Manny Elvis |
| Turner Broadcasting | CN Rocks |
Best Leisure & Lifestyle Promo
| 4creative / Channel 4 | How to Cook Like Heston |
| 4creative / Channel 4 | Gordon’s Christmas Cookalong |
| 5 Creative | The Hotel Inspector |
| BSkyB | Sky Creative - Britain & Ireland’s Next Top Model - Sky Living |
| ITV | Love Your Garden |
| Red Bee Media | Great British Bake-off on BBC Two |
Best Season or Stunt
| BBC | Shakespeare on the BBC |
| 4creative / Film 4 | Frightfest Launch |
| 4creative / E4 | The Midnight Beast |
| ITV | It’s Good To Dream |
| ITV | Documentaries - Life Captured |
| Red Bee Media | All American Season BBC Four |
Best Design
| 4creative / Channel 4 | House Party |
| 4creative / Film 4 | Great Directors Season |
| Eurosport | Heart & Soul of Motorbikes |
| Red Bee Media | BBC Sport Wimbledon |
| Sony Pictures Television Intl | Horror Season |
| Universal Networks Intl | Discovered by Syfy |
Best Graphic Design or Animation Promo
| 4creative / Channel 4 | Turner Prize |
| 4creative / Channel 4 | Damien Hirst: The First Look |
| ITV | The Brit Awards |
| Red Bee Media | BBC Sport The Boat Race |
| Red Bee Media | Piano Season on the BBC |
| RKCR/Y&R | BBC London 2012 -Stadium UK |
Best Script or Copy
| BBC | BBC Hackney 2012 |
| BSkyB | Sky Creative - Glee - Sky 1 |
| 4creative / Film 4 | Jumper |
| Comedy Central | The Special Relationship |
| ITV | Documentaries - Life Captured |
| Red Bee Media | All American Season BBC Four |
Best Use of Sound Design - sponsored by Spark + Rumble
| 4creative / Channel 4 | Jamie’s Great Britain |
| 4creative / Channel 4 | Meet the Superhumans |
| Discovery Networks Europe | Coal |
| ITV | It’s Good To Dream |
| RKCR/Y&R | Voices |
Best Use of Music - sponsored by Universal Publishing Production Music
| A+E Networks UK | Beyond Scared Straight |
| BSkyB | Sky Creative - Festival Football - Sky Sports |
| BSkyB | Sky Creative - Mad Men - Sky Atlantic |
| On Demand Group | Dance Fever Compilation |
| Red Bee Media | Original British Drama |
| RKCR/Y&R | BBC London 2012 -Stadium UK |
Best Editing
| 4creative / Channel 4 | Meet the Superhumans |
| 4creative / Channel 4 | Meet the Paralympians - Cycling White Knuckle |
| ITV | It’s Good To Dream |
| RKCR/Y&R | All Together Now |
| TNT Broadcasting Network | Transporter 3 |
Best Direction
| 4creative / Channel 4 | Meet the Superhumans |
| 4creative / Channel 4 | Hollyoaks - Black Wedding |
| ITV | Britain’s Got Talent |
| ITV | Emmerdale - Cain Judgement |
| Red Bee Media | End To End Football |
| Red Bee Media | Dynamo Series 2 Launch |
Best Use of Humour - sponsored by The Funky Junkies
| 5 Creative | The Shawn(shank) Rejection |
| BSkyB | Sky Creative - Glee - Sky 1 |
| 4creative / More4 | More4 World Sheepdog Trials |
| Fox | Elizabeth 1 |
| MTV UK | VIVA Films - Oceans 11 |
| Red Bee Media | Anti Dave Brand Film |
Something for Nothing
| 5 Creative | The New Eddie Stobart Trailer |
| BBC | BBC Radio 1′s Teen Awards |
| Channel One Russia | Late Night Urgant Show. Casting 1 |
| Discovery Networks Europe | DMAX: Unfaithful |
| Turner Broadcasting | The Queen’s Crackers |
| ZAO TV Daryal | Launch of Peretz.ru |
Best Newcomer
| BSkyB | Sky Creative - Gareth Cash |
| BSkyB | Sky Creative - Ian Stott |
| ITV | Ross Allen |
| ITV | Sam Dunwoodie |
| Red Bee Media | Cassie Earl |
| Turner Broadcasting | Owen Pygram |
Best Print or Digital Outdoor
| 4creative / Channel 4 | New Years Eve London Underground Takeover |
| 4creative / Channel 4 | Jimmy And The Giant Supermarket Press |
| 4creative / Film4 | Film4 Frightfest ‘Please Be Seated’ |
| Discovery Networks Europe | Real Time: Gypsy Brides U.S. |
| ITV | The Jury |
| TV 2 | Voice - The Voice of Denmark |
Best Cross-Media Campaign
| 4creative / Channel 4 | Paralympics on 4 |
| 4creative / Channel 4 | Black Mirror |
| BSkyB | Sky Creative - Glee - Sky 1 |
| BSkyB | Sky Creative - Treasure Island - Sky 1 |
| Channel 4, 4creative | The Midnight Beast |
| Red Bee Media | Dynamo Series 2 Launch |
Best Launch
| 4creative / Channel 4 | Meet the Superhumans |
| BDA | Your Voice Is Amazing |
| Comedy Central | Big Fat Tuesday’s |
| ITV | It’s Good To Dream |
| Red Bee Media | Dynamo Series 2 Launch |
| RKCR/Y&R | Voices |
Best Sponsorship
| BSkyB | Sky Creative - Diet Coke for Styled to Rock - Sky Living |
| BSkyB | Sky Creative - Madmen Blackberry Sponsorship - Sky Atlantic |
| Fox | Ted |
| ITV | Aviva Idents |
| Nickelodeon | Clarks Step It Up Sponsorship |
| Turner Media Innovations | LEGO Star Wars |
Best Ident /Branding Package - sponsored by West One Music
| BSkyB | Sky Creative - Sky Arts - Sky Arts |
| 4creative / 4seven | 4seven |
| 4creative / More4 | More4 Rebrand |
| Discovery Networks Europe | Animal Planet Refresh |
| DixonBaxi | Watch Idents / Branding Package |
| Red Bee Media | BBC Two Christmas Idents |
Best Foreign Language
| A+E Networks UK | Hidden Faces of Crime |
| BDA | Desperate Housewives |
| Channel One Russia | Late Night Urgant Show. Casting 1 |
| TV 2 | TV 2 Play |
| TV 2 | The Danish General Election 2011 |
| TV 2 | Olympic Games 2012 |
Best Long Form
| 4creative / Channel 4 | Meet the Superhumans |
| 4creative / Channel 4 | Meet the Paralympians - Injuries |
| 4creative / Channel 4 | Funny Fortnight |
| BDA | What To Do When Someone Dies |
| 4creative / Channel 4 | Film4 Faces 2012 |
| ITV | Documentaries - Life Captured |
Best On-Air Campaign TV Promotion - sponsored by EMI Production Music
| 4creative | Paralympians Campaign |
| BSkyB | Sky Creative - Glee - Sky 1 |
| 4creative / Film4 | Frightfest 2012 |
| 4creative / Channel 4 | The Midnight Beast |
| ITV | It’s Good To Dream |
| Red Bee Media | Dynamo Series 2 Launch |
Best On-Air Campaign-Channel Promotion
| BSkyB | Sky Creative - Sky News Correspondents - Sky News |
| BSkyB | Sky Creative - At the heart of F1 - Sky Sports |
| ITV | Drama Lives on ITV |
| ITV | Documentaries - Life Captured |
| Red Bee Media | Anti Dave Brand Film |
| TNT Broadcasting Network | Generic. TNT Awakening |
Best On-Air Media Planning
| 4creative / Channel 4 | Paralympics 2012 |
| BBC | BBC Original British Drama |
| BBC | BBC Radio 1′s Hackney Weekend |
| BBC | BBC Olympics 2012 |
| 4creative / E4 | The Midnight Beast |
| Discovery Networks Europe | Alone In The Wild |
Best Direct Response Promo
| 4creative / 4seven | 4seven Takeover |
| Comedy Central | Aeroplane Toilet |
| Red Bee Media | Sport Relief |
| The Walt Disney Company | Million Disney Memories |
| The Walt Disney Company | Aim High - Alex Oxlade Chamberlain |
| ZAO TV Daryal | Hold on car |
Best Promotion for a Website or Interactive Service
| 4creative / Channel 4 | 4oD Jon Snow |
| 4creative / 4OD | 4oD Shows You Missed |
| 4creative / More4 | M4 Scrapbook |
| Red Bee Media | BBC Weather - Online |
| Red Bee Media | Pins |
| TV 2 | TV 2 Play |
Best Use of Digital Media
| 4creative / Channel 4 | VIP Me App |
| BSkyB | Sky Creative - Britain & Ireland’s Next Top Model - Sky Living |
| 4creative / E4 | The Midnight Beast |
| ITV | X Factor |
| Red Bee Media | FXUK The Walking Dead |
| Red Bee Media | Dynamo Facebook experience |
Best Game or App
| 5 Creative | The Gadget Show 360 app |
| BSkyB | Sky Creative - Sky Sports iPad App - Sky Sports |
| BSkyB | Sky Creative - Unforgettable - E-Fit & Memory Game - Sky Living |
| 4creative / Film4 | 30 Years of Film4 App |
| Red Bee Media | FXUK The Walking Dead |
| Red Bee Media | Dynamo Facebook experience |
Channel of the Year - sponsored by Deep East Music
| Channel 4 | 4creative / Channel 4 |
| BBC | BBC One |
| BSkyB | Sky Creative - Sky 1 |
| E4 | 4creative / E4 |
| Comedy Central | Comedy Central UK |
| ITV | ITV1 |
