2012 Awards Categories
01 Best Drama Promo (Originated)
Any promo (including soaps) produced for a single drama or season (see definition of originated above).
Single Spot.
Maximum duration 60”
02 Best Drama Promo (Clip-Based)
Any promo (including soaps) produced for a single drama or season (see definition of clip-based above).
Single Spot.
Maximum duration 60”
03 Best Entertainment Promo (Originated)
Any promo for entertainment programming/season including family entertainment, quiz shows, talent shows, sitcoms, comedy sketch shows or stand-up (see definition of originated above).
Single Spot.
Maximum duration 60”.
04 Best Entertainment Promo (Clip-Based)
Any promo for entertainment programming/season including family entertainment, quiz shows, talent shows, sitcoms, comedy sketch shows or stand-up (see definition of clip-based above).
Single Spot.
Maximum duration 60”
05 Best Factual Promo (Originated)
Any promo for documentary, reality TV programming or season.
Single Spot.
Maximum duration 60” (see definition of originated above).
06 Best Factual (Clip-Based)
Any promo for documentary, reality TV programming or season.
Single Spot.
Maximum duration 60” (see definition of clip-based above).
07 Best News and Current Affairs Promo (Originated)
Any promo for news and current affairs programming or season (see definition of originated above).
Single Spot. Maximum duration 60”
08 Best News and Current Affairs Promo (Clip-Based)
Any promo for news and current affairs programming or season(see definition of clip-based above). Single Spot.
Maximum duration 60”
09 Best Film Promo
Any promo produced for a film, season of films, channel or theatrical release.
Single Spot.
Maximum duration 60”.
10 Best Sports Promo (Originated)
Any promo for sport programming, event or season. (see definition of originated above).
Single Spot.
Maximum duration 60”
11 Best Sports Promo (Clip-Based)
Any promo for sport programming, event or season. (see definition of clip-based above).
Single Spot.
Maximum duration 60”
12 Best Children’s Promo (Originated))
Any promo for a children’s programme or service (see definition of originated above)
Single Spot.
Maximum duration 60”
13 Best Children’s Promo (Clip-Based)
Any promo for a children’s programme or service (see definition of originated above)
Single Spot.
Maximum duration 60”
14 Best Leisure & Lifestyle Promo
Any promo for leisure or lifestyle programming or season including daytime, makeover, how to, cookery, travel, shopping or fashion programming.
Single spot.
Maximum Duration 60”
15 Best Season or Stunt
Any on-air campaign for a programming line-up, season or stunt.
Maximum 3 examples.
16 Best Design
Any promo where graphic design is clearly integral to the idea and execution. Can include programme clips and/or specially shot elements.
Single Spot.
Maximum duration 60”
17 Best Graphic Design or Animation Promo
Any promo where the total concept is created from 2D or 3D Design or Animation. No programme clips.
Single Spot.
Maximum duration 60”
18 Best Script or Copy
Any promo or print copy that demonstrates excellence in creative writing.
Single Spot.
Maximum duration 60”
19 Best Use of Sound Design
Any promo for a programme, channel, platform or service which demonstrates excellence in the use of sound design including voice over.
Single Spot.
Maximum duration 60”
20 Best Use of Music
Any promo for a programme, channel, platform or service which demonstrates an effective, innovative and creative use of music.
Single Spot.
Maximum duration 60”
21 Best Editing
Any promo for a programme, channel, platform or service which demonstrates excellence in the field of editing. Category open to broadcasters, editors and facility houses.
Single Spot.
Maximum duration 60”
22 Best Direction
Any promo that demonstrates excellence in the craft of direction.
Single Spot.
Maximum duration 60”
23 Best Use of Humour
Any promo which demonstrates an effective use of humour to deliver its message.
Single Spot.
Maximum duration 60”
24 Something for Nothing
Any promo not entirely clip-based, demonstrating a clever yet simple creative idea clearly executed using minimal facilities, resources and finance. The entry will be judged on the idea and the use of minimal resource.
Single Spot.
Maximum duration 60”
25 Best Newcomer
Companies should nominate a promo maker or designer who has no more than 2 years experience in the industry and supply a reel of 3 examples of their work and a paragraph of no more than 50 words on why they deserve to win this prestigious award.
Maximum total duration 3 mins
26 Best Print or Digital Outdoor
Posters or print advertising for any programme, platform, channel, or service.
You may enter up to 3 related items.
27 Best Cross-Media Campaign
Any campaign which has used two or three different forms of media i.e. TV/radio/print/web.
Up to 3 related items.
Maximum total duration of video items 3 mins.
28 Best Launch
Any promo produced to launch a service, channel, single programme, series or event.
Single Spot.
Maximum duration 60”
29 Best Sponsorship
Any device used as part of commercial sponsorship agreement. Up to 3 related examples.
Maximum total duration 2 mins
30 Best Ident /Branding Package
Any ident,series of idents or branding packages for a channel platform or service. Up to 4 related examples.
Maximum total duration 2 mins
31 Best Foreign Language
Any non-English language promo produced and aired outside the UK.
Single Spot.
Maximum duration 60
32 Best Long Form
Any long form promo used on-air or off-air for a programme, platform or service including interstitials, fillers, infomercials, sales or marketing reels.
N.B. Only the first 3 minutes will be viewed by the judges.
33 Best On-Air Campaign TV Promotion
Any campaign for a programme or series. Up to 5 related video items (Can include promos/continuity/branding.)
Maximum total duration 3 minutes.
34 Best On-Air Campaign – Channel Promotion
Any campaign for a television channel or network. Up to 5 related items.
Maximum total duration 3 minutes.
35 Best On-Air Media Planning
Demonstrate how a campaign has been enhanced by strategic and effective on-air Media Planning (phasing, synergistic scheduling, junctions, continuity etc.)
Maximum 500 words submission and up to 3 minutes of supporting material.
36 Best Direct Response Promo
Any promo communicating a viewer response for a broadcaster’s programmes, products or services including upgrade messages, competitions, interactive applications, phone –ins.
Single Spot.
Maximum duration 60”
37 Best Promotion for a Website or Interactive Service
Any promo for a broadcaster’s online or interactive product or service.
Single Spot.
Maximum duration 60”
38 Best Use of Digital Media
Most creative and effective use of digital or social media to support a programme or channel campaign. (Including social media comms, web advertising, online competitions, virals etc.)
Entries to be submitted as a demonstration reel (max 2 mins).
39 Best Game or App
Most creative interactive tool that also drives viewing to a programme or benefits a channel brand. Submissions can be made as either a movie demonstration (max 2 mins) or a live link to the active viral or app.
40 Channel of the Year
The single channel that in the opinion of the judges has demonstrated standout creative and marketing excellence in the last 12 months.
Entires to be submitted as a demo reel of up to 3 minutes and can feature any promotional and marketing collateral.
